Breaking FoMoCoNews: Ford #1 in CUV sales [Archive] - Ford Inside News Community

: Breaking FoMoCoNews: Ford #1 in CUV sales


SobeSVT
07-25-2007, 05:03 PM
FORD #1 in CUV Sales

http://www.fordvehicles.com/assets/images/vehicle/pg/edg07_001_ext_enl.jpg

Crossover utility vehicles (CUVs) have been and will continue to be the fastest growing category in the U.S. industry. Industry wide sales are up 18% in the first half of 2007. These are the car-based utility vehicles. Annual sales have grown from about 500,000 in year 2000 to 2.4 million in 2006. This year, sales will reach about 2.8 million and may go past the three million mark in 2008. Stunning growth, particularly when you consider total U.S. industry sales have been relatively flat (in fact, generally declining) over this period.

http://img441.imageshack.us/img441/7849/ole0wv2.jpg

Where does Ford fit in this picture?

Ford is a pretty big player. Ford Motor Company has several crossover products, including the recently-introduced Ford Edge and Lincoln MKX and the Land Rover LR2. The Edge, Lincoln MKX and LR2 have helped Ford achieve the largest increase in the crossover category of any major manufacturer in the industry. Our crossover sales are up 40 percent compared with the first half of 2006 -- over double the industry growth of 18 percent. Other Ford crossovers include the redesigned 2008 model Ford Escape and Mercury Mariner, the redesigned Taurus X and Volvo's XC70 and XC90. With all the new and redesigned models, Ford has the newest and freshest line of crossovers in the industry -- which helps explain the 40 percent growth. And there are more to come. [In case you are wondering, excluding the three PAG models, Ford, Lincoln and Mercury crossovers are up 44 percent.]

The new Edge and Lincoln MKX are selling quickly and have received many accolades from third parties. Ford recently raised our full year sales forecast for the Edge by 20 percent (to 120,000). In May and June, Edge outsold all mid-size CUV competitors. There are some great products in this category with well-deserved reputations. As you may know, crossovers are a big part of Ford's plan to "build more products people want to buy" and help achieve profitable growth in the future.

Are you ready for a surprise? Which manufacturer sells the most crossovers in the U.S.?

Ford.

In the first six months of 2007 (according to Ward's), Ford Motor Company crossover sales totaled 232,683. General Motors was a very close second at 232,194. Honda was No. 3 at 230,012. and Toyota was No. 4 at 201,114. Isn't the conventional wisdom the domestic automakers are way behind in this category?

Also, notice how this category is tightly bunched. Not like the 1990s when the domestic manufacturers owned the traditional truck based SUV category. There are many models and many manufacturers competing. Fortunately, it is a big market and growing. A key part of Ford's strategy is to offer a range of models to meet the needs of different life stages, lifestyles, and tastes. The Escape and Mariner have more traditional SUV cues, the Edge and Lincoln MKX are more contemporary and urban expressions, the Taurus X offers three row, 7-passenger seating, and next year's Flex . . .you decide.

SOURCE: George Pipas - Ford's U.S. Sales Analysis Manager

igor
07-25-2007, 05:22 PM
great writeup .. and great news.

Igor

SobeSVT
07-25-2007, 05:25 PM
great writeup .. and great news.

Igor
Great news indeed. Those are Pipas words though, edited for content.

LincolnFan
07-25-2007, 05:26 PM
Awesome, wasn't Toyota the CUV queen a couple of years ago? Way to go Ford!

Mbukukanyau
07-25-2007, 05:51 PM
Is the escape not a body on frame like the Jeep Liberty?

The jeep liberty is not a BOF.
Neither is the Escape.

SobeSVT
07-25-2007, 06:17 PM
Is the escape not a body on frame like the Jeep Liberty?
No. These cars are are on a platform based on the old Mazda 626 and is FWD. For some reason the Escape is a very competent off roader, but is completely car based like the RAV4.

wingsnut
07-25-2007, 06:32 PM
Ford has yet to introduce the Flex to the market as well as the Lincoln variant of it, which looks really cool BTW.

Also, Ford Mo. Co. is planning an assault on small CUV's across the entire F/L/M brands as well, with several models yet to be even mentioned.

As a result of all these models, Ford will probably have a hard time having a #1 seller in the CUV segment from now on, simply because unlike Honda or Toyota who only sell a couple models, Ford will sell a lot more variations. OF course total sales is what they want anyway, and so far so good.

Mbukukanyau
07-25-2007, 06:39 PM
Ford has yet to introduce the Flex to the market as well as the Lincoln variant of it, which looks really cool BTW.

Also, Ford Mo. Co. is planning an assault on small CUV's across the entire F/L/M brands as well, with several models yet to be even mentioned.

As a result of all these models, Ford will probably have a hard time having a #1 seller in the CUV segment from now on, simply because unlike Honda or Toyota who only sell a couple models, Ford will sell a lot more variations. OF course total sales is what they want anyway, and so far so good.
I will say this, being a skeptic, the flex is really looking good. I think Toyota will have its own Flex version soon, followed by Hyundai and Honda. watch and see.
GM and Chrysler will be late to the party. The Minivan is dead

falcon lover
07-26-2007, 08:30 AM
Ford is on track ....again!
Toyota have 6.....SIX !! SUV and CUV, and cant macht the Ford's succes in this market.

The Flex ( ohhh what a horrible name!!!) dont have competition....the style, the idea is as new as the Chrysler minivan in the beginning. Toyota and Honda dont have the answer now...

Buick61
07-26-2007, 11:35 AM
I like the new Escape Hybrid. The rest of Ford's SUV and CUV choices leave me feeling indifferent.

That said, I don't understand why Ford is lumping the Escape/Mariner in with Crossovers in this case.

On www.fordvehicles.com, the Escape is in the SUV category; separate from the crossovers.

Ford shouldn't be able to have it both ways. If they want to market it as an SUV, then fine, do so. But don't turnaround and count the sales for that vehicle in the CUV segment when it suits your propaganda needs.


HI SOBE!

wingsnut
07-26-2007, 12:01 PM
"propoganda"

You can call it what you like, but Ford offers more variations in total and sells more in total than anyone else. Everybody violates the SUV or CUV nomenclature.

SobeSVT
07-26-2007, 12:12 PM
I like the new Escape Hybrid. The rest of Ford's SUV and CUV choices leave me feeling indifferent.

That said, I don't understand why Ford is lumping the Escape/Mariner in with Crossovers in this case.

On www.fordvehicles.com, the Escape is in the SUV category; separate from the crossovers.

Ford shouldn't be able to have it both ways. If they want to market it as an SUV, then fine, do so. But don't turnaround and count the sales for that vehicle in the CUV segment when it suits your propaganda needs.


HI SOBE!

Welcome 61 . . . eerr I mean 57. I have been waiting for you for a while now. I am very happy to have you around.

I know what you are saying, is the proverbial dilemma of . . . having your cake and wanting to eat it too. And I wonder if you shouldn't eat your own cake, who should?

The fact of the matter is that the Escape and the Mariner, despite of how they are marketed are unibody vehicles riding high on a car platform, is there any other way to define a CUV?.

There is an obvious inconsistency in their marketing, the Escape Hybrid is referred to as the first hybrid SUV on the planet, but in the same token Toyota markets the highlander and the RAV4 as SUVs and so does GM with the Equinox while they market its Pontiac clone, the Terrence, as a "Urban Crossover". So there is an obvious confusion that will be sorted out as the roles of each car becomes more clear and as the convenience of the marketing of each vehicle becomes more defined.

So I don't really have a problem with Ford saying that the Escape and the Mariner are CUVs in order to claim the top spot in CUVs sales, especially since they ARE CUVs.

Anyway, I am really glad you decided to register and hope to count on your continuous enlightening. Welcome to the censor free discussion group where the only people banned so far have been Russian spamers and pornographers :cool:

Buick61
07-26-2007, 08:22 PM
Welcome 61 . . . eerr I mean 57. I have been waiting for you for a while now. I am very happy to have you around.

I know what you are saying, is the proverbial dilemma of . . . having your cake and wanting to eat it too. And I wonder if you shouldn't eat your own cake, who should?

The fact of the matter is that the Escape and the Mariner, despite of how they are marketed are unibody vehicles riding high on a car platform, is there any other way to define a CUV?.

There is an obvious inconsistency in their marketing, the Escape Hybrid is referred to as the first hybrid SUV on the planet, but in the same token Toyota markets the highlander and the RAV4 as SUVs and so does GM with the Equinox while they market its Pontiac clone, the Terrence, as a "Urban Crossover". So there is an obvious confusion that will be sorted out as the roles of each car becomes more clear and as the convenience of the marketing of each vehicle becomes more defined.

So I don't really have a problem with Ford saying that the Escape and the Mariner are CUVs in order to claim the top spot in CUVs sales, especially since they ARE CUVs.

Anyway, I am really glad you decided to register and hope to count on your continuous enlightening. Welcome to the censor free discussion group where the only people banned so far have been Russian spamers and pornographers :cool:


Thanks for the warm welcome. Feel free, if possible, to change my screen name to the correct alias.

SobeSVT
07-26-2007, 11:33 PM
Thanks for the warm welcome. Feel free, if possible, to change my screen name to the correct alias.
I wouldn't know how to do that, but I'll look into it. In the meantime I think I'll look for a nice Avatar for you. One that goes with your current screen name, which of course you are free to change to whatever you want.

EDIT: Done

Ach
07-27-2007, 12:36 AM
Meh. Honda calls the CR-V a "crossover SUV" (how convenient is that?) and it was crowned the best-selling SUV over the Explorer to much fanfare. No different than what Ford is doing.

Mbukukanyau
07-27-2007, 10:24 AM
Meh. Honda calls the CR-V a "crossover SUV" (how convenient is that?) and it was crowned the best-selling SUV over the Explorer to much fanfare. No different than what Ford is doing.
I think the Vue will do pretty well. This plus the Kuga should help put America back on track.

jordan3
07-28-2007, 04:16 AM
I like the new Escape Hybrid. The rest of Ford's SUV and CUV choices leave me feeling indifferent.

That said, I don't understand why Ford is lumping the Escape/Mariner in with Crossovers in this case.
HI SOBE!

That's a good news,and i like the new escape hybrid too!