Audi Buys Ducati for $1.12 Billion [Archive] - Ford Inside News Community

: Audi Buys Ducati for $1.12 Billion

04-17-2012, 08:35 AM
Stephen Elmer
Apr 17, 11:21 AM
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While rumors have swirled around this business venture, it is now out that Audi has agreed to buy Italian motorcycle giant Ducati for 860 million Euros, or about $1.12 Billion.

Two unnamed sources who are familiar with the case said that Ducati carries liabilities of less than 200 million Euros, (far less than originally believed) and that the official announcement of the sale will come out tomorrow. Audi will take control of the company as well as the debt, making Ducati the twelfth brand in the Volkswagen group.

It is a little curious as to why Audi would spend so much on Ducati, as the motorcycle brand is operating with quite a bit of debt.

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Andrew L
04-17-2012, 09:45 AM
but isn't Audi owned by VW? Wouldn't it be VW buying Ducati?

04-17-2012, 10:05 AM
but isn't Audi owned by VW? Wouldn't it be VW buying Ducati?

VW let's their subsidiaries do what they want, to an extent of course. It is actually Audi that owns Lamborghini. MAN owns NEOPLAN and 25% of Sinotruk.

Other companies do this is some ways but controlled. It's Holden that owns Daewoo ( GM Korea).