Mission2020: The RETURN of MERCURY!

[nruggiero]

Should we use the last Mercury logo or a historic one?

I'd love to see the Park Lane to make a come back.

[2b2]

...Ford could use it as a trim level for top of the line models with lux features above Titanium? While a "Mercury" trim level doesn't exactly role off the tongue maybe use "XR7" instead?

actually
I *did* start wondering about using
XR5 for the C5/Cougar - or it's top trim designation AND
XR3 for the C3/Capri
plus
having a Fiesta-based 2-seater as the XR1...Miata-like but more power
&
someday maybe having a larger XR7 or XR9 even - depending on IF Lincoln gets its better-than-CLS RoadJet act together or not

Should we use the last Mercury logo or a historic one?...

There you are, N.R. hoping to hear Much more from you (still thinking about a Continental proposal?)
&
I first had the antique logo from my sig in the first post
and only changed it cuz that's STILL in my sig
+ there are other logo ideas in Mission:Mercury
& at this point, it's almost a point of honor for me not to change the last logo 'too much' ...just yet
Can always add new ideas for one as this thread (hopefully) progresses



edit/addition
just to mention why I posted this now, seeing that 2020 is a ways off
BUT
thinking that 2020 models need to start their intros at/by the 2018 LAIAS
& 5½ years is barely enough imho to get everything going

[nruggiero]

There you are, N.R. hoping to hear Much more from you (still thinking about a Continental proposal?)
&
I first had the antique logo from my sig in the first post
and only changed it cuz that's STILL in my sig
+ there are other logo ideas in Mission:Mercury
& at this point, it's almost a point of honor for me not to change the last logo 'too much' ...just yet
Can always add new ideas for one as this thread (hopefully) progresses



edit/addition
just to mention why I posted this now, seeing that 2020 is a ways off
BUT
thinking that 2020 models need to start their intros at/by the 2018 LAIAS
& 5½ years is barely enough imho to get everything going

It depends on how frustrated I get with Lincoln. I really want Lincoln to move further more(way more!) upscale so we can see Mercury again.

As for the logo, yes I do love the one from your sig.

[nruggiero]

I want Mercury to be a blend of premium and performance(sorta like pre 60s Buick and Merkur combined).

Here's my line-up(? not sure about names on some of them; &=variants).

Note: Mercury should not have SUVs, imo.

Cars

?- urban car
?- compact FWD/AWD sedan
?&- compact RWD sport sedan
Cougar&- RWD compact coupe' and convertible
Messenger?- RWD personal car
Milan- Midsize FWD/AWD sedan
Scorpio&- midsized RWD sport sedan
Sable?- Large FWD/AWD sedan
Marauder or S-55?&- large RWD sport sedan
Park Lane&- large RWD premium sedan

CUVs

Mariner- Compact CUV
*- Midsize CUV
*- Large SUV

[2b2]

As for the logo, yes I do love the one from your sig.

was from 1939-1940 according to the source (which I don't remember)

(still thinking about a Continental proposal?)

It depends on how frustrated I get with Lincoln. I really want Lincoln to move further more(way more!) upscale so we can see Mercury again.

Oh! let me join you


imho this is one of the neat things about keeping THE RETURN in accordance with the Small Merc Theorem...

(can always strip Lincoln of everything but the Navi and TownCar replacement
turning the MK-whatevers into Mercs + going above Lincoln with your Continental Series
then simply let Lincoln die out because they're just too big for their food(customer)sources - my "Dinosaur Extinction Strategem")

...AT FIRST... while we plot world domination
muahahahahahaha


&
names are tricky
imho for product planning it might be better to wait until they're ready for marketing?

re-arranging
F-Awd Cars

Sable?- Large FWD/AWD sedan patience grasshopper
Milan = Midsize FWD/AWD sedan
Cortina = compact FWD/AWD sedan
Micro = urban car

Rwd Cars
for new names just starting to ponder using various GOD names...
Park Lane&- large RWD premium sedan
XR9? = Marauder or S-55?&- large RWD sport sedan
Scorpio&- midsized RWD sport sedan
XR7? = Messenger?- RWD personal car
toptrim C5/Cougar = RWD compact coupe' and convertible
?&- compact RWD sport sedan...recently read about how smaller Rwd's lack the room for sedan-use, relegating them mostly to sportcoupes; just 'reporting' that

CUVs

miniSport = Mariner- Compact CUV
metaSport = *- Midsize CUV
*- Large SUV



And...
anyone ready to talk about features & prices yet?
where's LincolnFanFl ...& Iiari?

[nruggiero]

was from 1939-1940 according to the source (which I don't remember)


Oh! let me join you


imho this is one of the neat things about keeping THE RETURN in accordance with the Small Merc Theorem...

(can always strip Lincoln of everything but the Navi and TownCar replacement
turning the MK-whatevers into Mercs + going above Lincoln with your Continental Series
then simply let Lincoln die out because they're just too big for their food(customer)sources - my "Dinosaur Extinction Strategem")

...AT FIRST... while we plot world domination
muahahahahahaha


&
names are tricky
imho for product planning it might be better to wait until they're ready for marketing?

re-arranging
F-Awd Cars

Sable?- Large FWD/AWD sedan patience grasshopper
Milan = Midsize FWD/AWD sedan
Cortina = compact FWD/AWD sedan
Micro = urban car

Rwd Cars
for new names just starting to ponder using various GOD names...
Park Lane&- large RWD premium sedan
XR9? = Marauder or S-55?&- large RWD sport sedan
Scorpio&- midsized RWD sport sedan
XR7? = Messenger?- RWD personal car
toptrim C5/Cougar = RWD compact coupe' and convertible
?&- compact RWD sport sedan...recently read about how smaller Rwd's lack the room for sedan-use, relegating them mostly to sportcoupes; just 'reporting' that

CUVs

miniSport = Mariner- Compact CUV
metaSport = *- Midsize CUV
*- Large SUV



And...
anyone ready to talk about features & prices yet?
where's LincolnFanFl ...& Iiari?

I really do hope the MK-Series goes so Lincoln can be an upscale company/brand. Let Mercury handle the lower-end.

Ugh, someone else is already planning world domination, silly.

Did you like the Merkur XR4Ti name? Maybe Mercury's nomenclature could be based off that.

[2b2]

^so.......
Are you ok with the small(er)-only part for the BEGINNING of The Return, N.R.?

...Let Mercury handle the lower-end.

Ugh, someone else is already planning world domination, silly.

Did you like Merkur XR4Ti name? Maybe Mercury's nomenclature could be based off that.

• "lower end" is one reason I'm curious about reactions to features & pricing
(a main other is my re-arrangement of the Z's optioning)
since I tried to include just about everything the new Z currently offers - on Every model of course
Compare the new Milan's $34-41k to the "first edition" of the new Z
(tho I really am expecting pricing of $40k & up for the Lincoln in the near (Nano) future ... and many more features? dunno what)

• *automotive* world domination?
Oh, do you mean VW ?

• re: XR4Ti, not at the time - was still in feline mode
tho I can see some similarities to "C3-XR" & "C5-XR"
actually
(tho it'd prolley be confusing / bad marketing)
I wonder if each drivetrain-type could have a different significator
like:
C3/Coupe3/H3 for the Hybrid
Capri for the 'M'
XR3 for the performance version
?

&
re: the C5
_wlb___ovl____w____h____
108.0 - 177.0 - 77.0 - 53.0 - Evos Concept
110.2 - 182.0 - 75.0 - 54.0 - 2020 C5-Cougar
106.4 - 185.0 - 69.6 - 52.2 - 1999 Cougar
111.4 - 190.3 - 71.2 - 51.8 - 1967 Cougar
The C5-Cougar, tho drawing inspiration from the Evos Concept, would actually be 'near' the size of of the last, Fwd Cougar ... tho a very different car with a significantly longer wheelbase and MUCH wider

edit - wanted to include the MC4 Concept's dimensions but can't find them



eye candy ^ in lieu of chops

[Logans Run]

Mercury could restart with the Start. Remember the concept from a couple years ago.
Mercury could initially compete against the Mini and Fiat brands. A standard, and a 'performance' version of the Start. After that, a pint sized CUV and a performance coupe would be good additiions for the 2nd and 3rd year.
Keep the dealerships small, and far apart.
They also need a marketing phenomenom to pull it off

[nruggiero]

^so.......
Are you ok with the small(er)-only part for the BEGINNING of The Return, N.R.?



• "lower end" is one reason I'm curious about reactions to features & pricing
(a main other is my re-arrangement of the Z's optioning)
since I tried to include just about everything the new Z currently offers - on Every model of course
Compare the new Milan's $34-41k to the "first edition" of the new Z
(tho I really am expecting pricing of $40k & up for the Lincoln in the near (Nano) future ... and many more features? dunno what)

• *automotive* world domination?
Oh, do you mean VW ?

• re: XR4Ti, not at the time - was still in feline mode
tho I can see some similarities to "C3-XR" & "C5-XR"
actually
(tho it'd prolley be confusing / bad marketing)
I wonder if each drivetrain-type could have a different significator
like:
C3/Coupe3/H3 for the Hybrid
Capri for the 'M'
XR3 for the performance version
?

&
re: the C5
_wlb___ovl____w____h____
108.0 - 177.0 - 77.0 - 53.0 - Evos Concept
110.2 - 182.0 - 75.0 - 54.0 - 2020 C5-Cougar
106.4 - 185.0 - 69.6 - 52.2 - 1999 Cougar
111.4 - 190.3 - 71.2 - 51.8 - 1967 Cougar
The C5-Cougar, tho drawing inspiration from the Evos Concept, would actually be 'near' the size of of the last, Fwd Cougar ... tho a very different car with a significantly longer wheelbase and MUCH wider

edit - wanted to include the MC4 Concept's dimensions but can't find them



eye candy ^ in lieu of chops

Sure, like Logans Run said, I would start off with a Start/Ka.

Mercury would basically take Lincoln's pricing since Lincoln will be moving more upscale(hopefully!).

VW is really planning it. Now, they're taking it more slowly, but I do still see them acquiring Navistar in the near future.

I really like the MC4. I wish they would've built it(I also really love the Marque X Concept in the background).

[2b2]

^ Logan & N.R.,
tho I really liked the Start Concept
I've got maybe 4 reasons to not *begin* with that
•QUOTE Mercurys as sportING vehicles (a broader term than 'performance')...
...belated thanks to Syr for this perspective
• the B-segment (Micro / microSport) is close enough for round-one imho
• I want to see enough vehicles to re-establish the Mercury "channel" - with a continuum leading up to the Lincoln models - so launching sales with at least 5-6 models
• we have no idea what (or maybe even IF) a new KA will be

perhaps in certain global markets a MercKA would work? (tho maybe not WESTERN Europe)&(but then I'd prolley really want an XR1 to "go with" it)...after something more aspirational made the Brand's First Impression;
that's why I'm thinking of intro'ing the C3 & C5 at LAIAS2018
or C3 + microSport LAIAS2018 and C5 + miniSport at NAIAS2019
with On-Sale to co-incide with the Chicago Autoshow in Feb2019
(leaving NYC mostly for Lincoln intros)
((also
maybe a pre-LAIAS-tease at Moscow &or Paris 2018...
...Hybrids at WashingtonDC early-Feb2019...
...the euro-lineup at Geneva 2019...
...and full lineup at BeiJing end-April2019...))