2014 Jeep Cherokee: This is it

[3Mach1]

Terrible. Who ever let that into production wont have a job this time next year.

[falcon lover]

The brand new 2014 Jeep Aztek! This thing will be the bigest mistake and failure for Jeep in decades.... stop it now!

[scford58]

Hot mess........

[2b2]

Jeep brand is expanding at both ends of the SUV spectrum - FreePress
February 28, 2013
By Alisa Priddle

The Jeep brand is expanding at both ends of the SUV spectrum.

The new Cherokee that will soon replace the Liberty has a modern new look already proving controversial even before its debut next month at the New York auto show. Prototypes are undergoing testing now.

Work continues on two all-new models: a top-of-the-line Grand Wagoneer and a new tiny, but capable, and Trail Rated Jeep at the small end.

Both will come to market later than initially planned, said Jeep chief Mike Manley...

..."What's cool about the brand is we can do things and it is still recognizable as a Jeep," said design chief Ralph Gilles...

...Gilles said the replacement has a "new look" he described as "Jeepish."...

...Jeep also is delaying the return of the Grand Wagoneer, a vehicle that was introduced in 1962 and discontinued in 1991.

A year ago, Chrysler hoped to start selling this luxury SUV as early as 2014. Now it will be 2015 at the earliest.

It is taking longer to come to market because "it's got to be good," Manley said, with a great interior worthy of Jeep's most premium offering.

In the interim, Dodge will freshen the Durango full-size SUV to have something to augment Jeep Grand Cherokee, Sullivan said.

Work also continues on the new smallest Jeep yet.

A subcompact Jeep is due next year, based on a Fiat platform and built in Italy.

The new entry may be subcompact and car-based, but must retain the spirit of Jeep.

That means there will be a Trail Rated version that meets the brand's off-road capability criteria, Manley said.

Gilles said it "has to be Jeep looking and a Jeep intrinsically," which means designing adequate bumper clearances and fascias at angles that enable the vehicle to go off-road.

"They would never blow their reputation with a less-than-adequate vehicle," Sullivan said...


More... including a video I didn't load

[Logans Run]

I think trying to bring non-jeep customers into the brand will drive away current Jeep customers not wanting to be associated with the new look. Gone are the days a man can say "I own a jeep", and you instictly envision him driving off to the cabin by the lake in the woods. Hearing those words now, will bring visions of him going to the drive-through for a nonfat frozen yogurt with sugar-free sprinkles and extra napkins.