SAN DIEGO--(BUSINESS WIRE)--Can a Ford beat a Toyota in Total Value? Yes! Although Ford Motor Company obtained only four Total Value leadership positions over the past four years, in 2007 Ford has added three additional wins to its collection: the Lincoln MKX, Ford Edge and Expedition EL. The Lincoln MKX is especially worthy, as it outscored the undefeated Lexus RX350. Although the Lexus brand name offers its customers a stronger belief in reliability and durability, the MKX product characteristics and features, specifically in areas as interior design, quality and roominess, offered at a lower price, makes each dollar spent on the MKX a better choice than the RX350.
The San Diego-based research firm Strategic Vision today announced the 2007 Total Value Index™ (TVI) results, based on the ratings of new vehicle owners. The calculation of TVI incorporates explicit statements that owners make about value (e.g. expected reliability, expected fuel economy, price paid, expected resale value, etc.). TVI also incorporates the importance of the variables that make up the ownership experience, and it is here that Strategic Vision finds “True Value” – the worth of the attribute weighed against the costs.
Toyota Motor Sales is still the company to beat in customer value; they have had 20 leaders in Strategic Vision’s Total Value Index™ (TVI) over the past four years. In 2007 they add four more, three for Toyota (Yaris, Yaris hatchback and 4Runner) and one for the Lexus LS430 (the leader in its segment since 2004). “Toyota has preached their foundational messages of quality and reliability consistently over many years, and customers have responded by placing their trust and their money into Toyota products, making Toyota the juggernaut it is today,” says Dr. Darrel Edwards, Founder and CEO of Strategic Vision