Ford's Lincoln Won't Catch BMW, Lexus Anytime Soon: Doron Levin
Whether buyers of the BMW 5-Series, Mercedes E-Class, Lexus 350GS or Cadillac STS will consider Lincoln a true luxury make may bear on Ford's efforts to rebound from last year's $12.6 billion loss and a battering of its balance sheet.
Two weeks ago, Ford said that it was working on a new rear- wheel-drive chassis, which presumably will be ready in a few years and serve as the basis for several car models, including a new Lincoln sedan.
Ford needs that chassis yesterday. Management turmoil and a failed strategy to enlist Jaguar, Land Rover and Aston Martin as the automaker's premier brands combined to cause the delay. Aston Martin since has been sold; Jaguar and Land Rover are on the auction block.
Underachieving LS
Bloomberg