Quote Originally Posted by Mbukukanyau View Post
Uzzy, good to see you here. I think Ford Europe is going to have to push Mercuries eventually, unless there is boneheads over at the Ford Boardrooms.
There is no reason why Ford Australia and Ford Europe should not take advantage of North America, like GM is doing with its brands.
Mercury is the perfect brand for this sort of thing, due to its higher price point, than say Fusion.

That said, Lincoln will also have to go global or die.
There is potential for Mercury, but I don't see Lincoln being high enough and Ford seems to have moved a little upmarket themselves lately (Taurus) so Mercury seems to be getting pushed out. And I don't follow Mercury too closely, but is there anything actually in the pipeline? Any concepts? Anything caught by spy photographers? Ford could do the Ford Mercury Lincoln thing, the way GM is doing Chevy, Buick, Cadillac but Lincoln is no Cadillac anymore. I know everyone keeps saying Mercury will get small Euro cars...but when? They also said Saturn was going to as well.