Mission: LINCOLN!

[nruggiero]

I can easily see having artisans/artists construct a car that could run the price way up there just in labor (paintjob by Picasso / upholstery by the last living man who can... )
Or using extraordinarily expensive materials Or cutting edge (near experimental) technology;
that's just not my preference/vision

I completely agree, 2b2. Whoever would be the head designer for Conti must be an artisan(highly qualified and extremely talented).

I'm still waiting to see if Max is a good designer or not.

yeah
imho this thread should stay
1. Lincoln
2. as realistic as ideal-proposals can be
&
there's the *updated* fantasy thread which you're VERY welcome to use
or
you can make a new thread (we could move-or-copy our posts so far to it) but
I'd ask that the title be a different format since it is a dream-or-fantasy topic
unless
you want to approach it from a Trying To Convince FoMoCo about a Future Change
in which^ case
What would you think about a Mission:2020 thread?
I was going to eventually start a "Mercury: Mission2020" to propose THE RETURN
but it could be for the entire corp...

A Mission:2020 thread is a very great idea, 2b2! We get so off topic on here that this would be necessary!

[2b2]

I should have mentioned that Continentals wouldn't be as much as RR or Bentleys because I also believe they are completely overpriced. But I think your pricing is a little low for the loaded out flagship. I think the loaded out and personalized one should be $200K max...

...I'm not sure if the supercars would be very good for the brand image. Like I said, it would be more like RR...

I'm spacing but...
the flagship is I hope/thought in keeping with the Navi as well as the Mustang-co-platformed Zodiacs' pricing,
which reach thru the RS5 to the M6 (an article)
&
the more'n'less-electriky supercar uses *some* Tesla/Fisker thinking
imho Lincoln needs to do WAY more with tech which drives the wheels

[nruggiero]

^
I'm ready! Who should start the thread?

[2b2]

^
I'm ready! Who should start the thread?

you can have the honor, N.R.
I haven't gotten figured out where/how to start yet

[nruggiero]

you can have the honor, N.R.
I haven't gotten figured out where/how to start yet

If not sure where to start at either. I'll think about it.

[2b2]

before something happens this coming week in L.A. — or doesn't**
here's a quote from a SLS-AMG-BlackLabel...I mean "Series" article from Autosavant

...extensive weight shedding ... thanks to items such as ceramic brakes (which trim 35.3 pounds), the titanium exhaust system that sheds another 28.7 pounds, and the creative use of a lightweight lithium ion battery which knocks off another 17.6 pounds of extra weight...

sorta in response to questioning elsewhere about how Lincolns can be differentiated from top-level "shared platform" Ford vehicles


** if I get depressed or pissed off enough, I might start a 'version' of a new thread...

[2b2]

copying(stealing) Andrew's lineup from
the XTS-MKS-vs-theWorld thread

quote:
The problem is Lincoln has not really competed with RR and Bentley since the 50's? That is a REALLY long time.
I have no issue with Lincoln offering a few FWD based models. I think the MKZ is a fine car to compete with the Lexus ES like the Continental from 88-02 did. I would LOVE for Lincoln to return to their roots and offer a full size RWD Flagship.

I said before... and this is just my own opinion but I think Lincoln does not need a FULL lineup. They dominated with 3 models in the 90s

MKZ - FWD/AWD Volume Mid Size Sedan
MKX - FWD/AWD Volume Mid Side CUV
MKG - FWD/AWD Volume Small CUV
LS - RWD/AWD Mid Size Sports Sedan
Mark IX - RWD/AWD Mid Size Coupe based on the LS
Continental - RWD/AWD Full Size Sedan
Continental Town Car - RWD/AWD Full Size Extended Length Sedan
Navigator - Full Size RWD/4x4 Full Size SUV

MKT stays for livery only.

I think this would be a solid lineup, you cover the high end prestige, the sportiness, and the volume.

[2b2]

soooo much Lincoln stuff this week that I'm still trying to catch up
but
wanted to post

Ford Redoubles Effort to Reawaken Its Sleepy Lincoln Brand
...The Lincoln comeback effort starts with the midsize MKZ... ...It will be followed by three other new models, including a larger sedan and S.U.V. ...

so
a sedan larger than the Z &
a "Suv" larger than the X
along with the MKC (MKuGa) are all the models that have been confirmed
BUT
• could the sedan be larger than the S? = the MKS's originally planned big brother codenamed E386 (old chop) ...to replace both the MKT and TownCar
• could the "Suv" use a regular and extended wheelbase to recreate the Aviator as well as the Navigator? ...a "2for" doing a much better job as large&larger peoplemovers (MKT) too

- - - - - - - - - - - - - - - - - - - -

to sorta recap the Lincoln lineup afaik
circa Jan 1, 2015

MKC littlest Cuv
MKZ smallest sedan
MKX mid Cuv
MKS mid sedan
Aviator mid-lg "Suv" (part aluminum)
MTC** (ModernTouringCar) large sedan
Navigator large "Suv" (all/mostly aluminum)

**edit: thinking "LTC" for Lincoln TouringCar might be better
and even lead to replacing the "MucK" on the rest of the F-Awd lineup
- - - - - - - - - - - - - - - - - - - -

imho the phase after that is when RWD returns

[2b2]

my mind is officially blown by the detailed consensus appearing on car forums
mgescuro @ GMI

...if I were Lincoln, I'd start with 3 models: Navigator, Mark IX (Mustang personal sports coupe), and a better iteration of the MKS, renamed Continental.
I would then take a look at the upcoming 1-series from BMW and see what I could do with a Focus and come up with sedan, performance hatch and a convertible. I'd resurrect the Zephyr nameplate.
3rd phase would resurrect the Town Car as a pseudo-flagshippy thing, aligned with Equus. A mid-size crossover would come in here as well -- renaming MKX...
...And I'd kill MKT and MKT Town Car...

(edit: tho I'm not sure about 'my' Focus-based "MKE")



edit2:
I meant to raise the question,
WHAT IF Lincoln/FlincMoCo wants to do Luxury but done differently from anybody else?

[AM222]

These are the first 4 cars that popped in my head...
Lincoln C = FWD/AWD Focus-based "sedan-length" 5-door fastback (hatch).
Lincoln MKR = RWD mid-size sedan
Lincoln MK9 = RWD mid-size 4-door coupe with proportions closer to the MKR concept, spiritual successor to the Mk Coupes.
Lincoln MKS = RWD large sedan

Haven't thought of the cossovers/SUVs yet.