Mission: LINCOLN!

[Andrew L]

I don't know about anyone else here but I don't like the new Lincoln logo:


So how bout for the bespoke program they let you choose which logo you want?

I would much rather have the one from the mid 2000's I think it looks more elegant with the points

[TurboS40]

I would prefer the more bold star used during the 1960's. The current slim version originated with the Mark III (and was Continental Mark/Versailles exclusive) but then expanded to the whole lineup.

[2b2]

if it's the same thing, use the same name

I'm just not getting any originality vibes from this. Remember, a lot of Lincoln buyers have Fords in their family as well...

it's the technology itself that lacks originality for Lincoln
not that I think that's bad when it comes to EcoBoost = great tech + good name

what about a performance line? something like AMG with ecoboost engines, 5.5L V8 or something like that

personally I'd like ALL Lincoln engines to be EcoBoost
not even sure if the Hybrids couldn't have them
but
by all means, put your thoughts together and share them here!!



&
re: the "star"
I'd like it a bit less skinny than even the one Andrew posted
maaaaybe based on a 9x16 formfactor?

and (more) 3-Dimensional!

[nruggiero]

I don't know about anyone else here but I don't like the new Lincoln logo:


So how bout for the bespoke program they let you choose which logo you want?

I would much rather have the one from the mid 2000's I think it looks more elegant with the points

I personally would like the crest or the logo from the Continental Mark II to come back. Or maybe the red logo.










The logo needs some color, imo.

[joseodiaga4]

this should be on the next Navigator and mks
Audi Piloted Parking:

[2b2]

this should be on the next Navigator and mks
Audi Piloted Parking:

Thanks for posting the video, Jose!
I guess stuff like this is coming
but that doesn't exactly impress me into wanting it;
kind of a tech equivalent of gold-plated badges

[sfbreh]

^ this was a pleasant surprise, sfbreh
I have tons of agreement &but want to ponder a number of original ideas you've presented.

FoMoCo engines are easier to understand than GM 's (imho )
but I posted an new EB prediction chart here
&
when you have time & interest (if you haven't seen it already), I'd appreciate fresh feedback on the 3 tiers of models in the first post.

:) Happy to please.
[*]I think your Star series is a little out of whack in terms of what constitutes it.

As currently presented by Mercedes, the CLS is clearly positioned a step below the S. The S is the halo of the brand itself, but the CLS I would argue is the best "normal" sedan they offer. It's an S-lite. It has presence, but it's not the same kind of stately presence. The four-door coupe deal is a great idea, but not for a top of the line kind of sedan as you suggest; even if paired with another sedan. I would argue that a four-door coupe is almost entirely unnecessary. You have every automaker from Hyundai to, frankly, even Lincoln with the MKZ incorporating coupe-like styling into its sedans.

I don't know enough about manufacturing to make an intelligent statement about the alloy mix you discussed, but I think all Lincolns should have the best cost effective materials in use to reduce weight. See Cadillac. Lots of aluminum, no carbon fiber unless it's on sporty models.

Also, the Mustang will never be on a suitable platform that can underpin a flagship-level coupe. Keep the Mustang as pure as it can be. Just do sport Lincolns.

The Star series should, with the exclusion of the Navigator, exclude Ford platforms entirely. At that level of competition, a bespoke Lincoln platform is worth the cost. On the contrary to what you wrote, I don't think that level of car should be without options. Lincoln doesn't have an S-class. It can't and won't command buyers at the same level that the S does. It wouldn't get an exclusively $100k out the door in the numbers it would with a flagship with a massive price range with great standard features. Pricing it all the way above $100k with options removes the notion of a value option, even if the lower end versions are.
[*]The MK series is good. I don't like the idea of exclusive powertrain options, though. It's a little backwards to only use V6's.

As for the MKT, Lincoln isn't a very formal brand. It strikes me as a more modern than blue-blooded kind of brand. No Rolls Royce. You can be distinctive without a Spirit of Ecstasy.

The MKS I like if it's a sedan. MKR is a no-no. Unnecessary, in my opinion. It's like building a coupe-like sedan in a sea of coupe-like sedans.
[*] The i series is really cool. I like that idea a lot, but as for how well youth-oriented ventures turn out as planned... Meh. It's better to just build cars that young people want to start out with. There's always that old adage about selling a young man's car to an old man.

The i is a great idea for one or two models, but they can be trims even. An i-trimmed Lincoln Focus would be pretty sweet. Personally, I think the ST is an awesome car... but I'm not a really sport-oriented kind of guy. I appreciate power, but I like luxury. Just imagine an ST (ST performance parts with a detuned engine) Lincoln Focus with great standard features as a very cheap entry into the brand for a taste of what they have to offer. Price it below an ST, if possible. Go into Verano territory and always keep a model like that in your lineup, no matter how high you move in the luxury world. Make it a memorable car in design and performance.

and maybe a pale 'blond' or honey/coppery-gold

Yes to all of these

&
for the metals would like to include:
regular smooth aluminum
sparkly, maybe textured aluminum
a deeper-toned "titanium"
plus
'piano black' of course
(can't make up my mind about carbonfiber)

No carbon fiber. EVER. It's not a BMW. It's not a Cadillac. Put light, unfinished stone in there. No titanium. Smooth aluminum trims. Don't get fancy on the metals. No piano black. Use the third, black wood as a sub for both carbon fiber and lacquer trims.

very late edit (insomnia)
made a comparo of pricing...soooo similar imho

For the record, I didn't look in the thread for prices. I based mine off of current Lincoln pricing.

wanted to mention, I like that your LincStang "reaches high" (like including competitors too - which I never have patience or confidence to do; but) I include the 6-series as a major TARGET (always thought the 6er looks like a Mustang-clone anyway!)

Too small for a 6 competitor. Performance-wise, it should be slightly outmatched in some metrics. The supercar would absolutely destroy everything short of a ZR-1... or a competitive mid-engined Cadillac.

& rather surprised both you, & TaurusSHO keep the MKT
I *really* want it GONE and it's resources split into the LTC.TownCar.TouringCar and...the Aviator/Navigator
which I too *had* hoped would be based on a GlobalRWDplatform Territory, companion to the Falcon-initiated GRWDP Continental
(that^s ranted for just a bit earlier in the Mission)

The MKT's usefulness is in how different it is. Lincoln is an alternative. That's exactly what the MKT offers. An alternative crossover, unlike anything else on the market in its price range.

Thanks for joining in, Jose!
I get the feeling you're leaning towards Lincoln being as much EcoBoost as possible, as I am too!
&
Wingsnut hinted that Lincoln will get a good number of exclusive engines or versions-of-engines...
...lots to wonder about!!

I would do an exclusively EB Lincoln lineup for conventionally powered vehicles. Hybrids, I could care less about. Plus I know little about them and their efficiencies via aspirated/non. All non-alternatively powered Lincolns should be EcoBoosts.

It's a brand characteristic. Just like Volvo moving to use only 4-bangers. It's a good image to develop.

I don't know about anyone else here but I don't like the new Lincoln logo:


So how bout for the bespoke program they let you choose which logo you want?

I would much rather have the one from the mid 2000's I think it looks more elegant with the points

I'm very set against Lincoln being too formal. The older logo, while I do like it, is still too formal. The new one is softer. I like it for the vision I have of Lincoln.

The logo needs some color, imo.

You forget the time we live in. Dull is hip.

In all seriousness, I don't think it should have color. It's a beautiful logo as is. I just hope they can develop a hood ornament... I'd even be okay with the split-wing grille being separated by a larger star. Everyone else is putting a GIANT logo on their grilles, why not Lincoln it? It can be tasteless (see: Mercedes), but it can also help to take away from the awkward look that the front can have. I see the split-wing and I think about Tyler, the Creator's teeth.

[2b2]

woah^, TY sfbreh!

...I think your Star series is a little out of whack in terms of what constitutes it...
...On the contrary to what you wrote, I don't think that level of car should be without options...

well things & ideas evolve (like the Bespoke Program idea ... btw, I *do* still show a price range of $10k or more per vehicle. So maybe it's more the words I used than the theory?...which might be more about the WAY trim-level-equivalents are presented than What they offer?)
but
part of me still likes a DNA-driven std feature list that just doesn't need much in the way of a Library-of-Congress your-way-BurgerKing-whopper specification-Book ... a central part of my "Mercury2020: THE RETURN" thread currently being polished offline (think I might give in and post Version1.0 soon...)

...Pricing it all the way above $100k with options removes the notion of a value option, even if the lower end versions are...

this ^ I don't understand
(& I most always try to keep Lincoln under 6 digits)

...the Mustang will never be on a suitable platform that can underpin a flagship-level coupe. Keep the Mustang as pure as it can be. Just do sport Lincolns...
...with the exclusion of the Navigator, exclude Ford platforms entirely. At that level of competition, a bespoke Lincoln platform is worth the cost...

We'll see . . .
:wink:
...ie we WILL see! re-:wink:

...[*]The MK series is good. I don't like the idea of exclusive powertrain options, though. It's a little backwards to only use V6's...

not sure I understand the only v6 part - it's not a desire of mine to limit it to v6's
but a desire to excluded 4 cyls(past tense, idea changed again**) and there being no v8's available/possible-sorta
(** currently I'm at war with having 3 cylinder engines in Lincolns but Fours are OK ...sigh)

...CLS...has presence, but it's not the same kind of stately presence. The four-door coupe deal is a great idea, but not for a top of the line kind of sedan as you suggest; even if paired with another sedan...
...As for the MKT, Lincoln isn't a very formal brand. It strikes me as a more modern than blue-blooded kind of brand. No Rolls Royce. You can be distinctive without a Spirit of Ecstasy...

I'm getting mixed vibes here...
My key words for Lincoln are "gravitas" & "princely" ("beauty", of some kind, is a given)
BUT
I include Prince Harry :wink:wink: in the 2nd concept

...I'm very set against Lincoln being too formal. The older logo, while I do like it, is still too formal. The new one is softer. I like it for the vision I have of Lincoln...

*perceiving* more mixed signals
:unsure:
re: the logo: this whittling away at the STAR that has gone on for so long, strikes me a bit like too much plastic surgery
one needs to make what one is, Work ...not do a Michael Jackson (no offense to fans)

...[*] The i series is really cool. I like that idea a lot, but as for how well youth-oriented ventures turn out as planned... Meh. It's better to just build cars that young people want to start out with. There's always that old adage about selling a young man's car to an old man...

TY but not 'chasing' 'youth'
more ""banning the boomboxes from the more exclusive box-seats""
(or is that metaphor to obtuse?)

...The i is a great idea for one or two models, but they can be trims even. An i-trimmed Lincoln Focus would be pretty sweet. Personally, I think the ST is an awesome car... but I'm not a really sport-oriented kind of guy. I appreciate power, but I like luxury. Just imagine an ST (ST performance parts with a detuned engine) Lincoln Focus with great standard features as a very cheap entry into the brand for a taste of what they have to offer. Price it below an ST, if possible. Go into Verano territory and always keep a model like that in your lineup, no matter how high you move in the luxury world. Make it a memorable car in design and performance...

umm...you struck a nerve there...
NOOOOOoooooOOOOOooooo
ie with "trims"
think my disdain of (over)trim(ming) might involve disdain for the Germans' euroTaxis that they pretend (here) don't exist

the cheap & Verano(may as well recommend Hyundai!) parts are just...
...INFAMY! (FDR), not 'memorable'

...No carbon fiber. EVER. It's not a BMW. It's not a Cadillac. Put light, unfinished stone in there. No titanium. Smooth aluminum trims. Don't get fancy on the metals. No piano black. Use the third, black wood as a sub for both carbon fiber and lacquer trims...

guess one of your nerves got struck :wink:
imho
Caddy & Beemer don't "own" carbon fiber; whether *I*/you/We like it or not is something else.
I like to *think* about Luxury timepieces(watches) for materials' ideas ... not nec. USE them tho...
&
found another/old "black wood" swatch on my HD

...For the record, I didn't look in the thread for prices. I based mine off of current Lincoln pricing...

didn't think you had
imho a web-consensus for Lincoln is growing

...You forget the time we live in. Dull is hip.

are you sure you're not confusing PoliticalCorrec(conformity)tness with HIP?
(neither of which are central to my vision for Lincoln)

[Logans Run]

I thought of something interesting I would like to see.

What would the front of the MKC look like if it were designed similar to the rear?

The hood would overlap the front in the center, and L I N C O L N would be spelled out instead of using the logo. The headlights could follow the design of the tail lights too.

Now, I could draw what i mean, but it would be futile. if you asked me to draw a horse and a dog, you wouldn't know which one to put the saddle on.

Any artists (or photoshop pros) here want to give it a whirl.

[2b2]

...like if it were designed similar to the rear?

The hood would overlap the front in the center, and L I N C O L N would be spelled out instead of using the logo. The headlights could follow the design of the tail lights too...

I'm willing to try, Logan, but how do you envisage the center of the grille?
- plain painted sheetmetal?
- same^size or wider to accommodate the " L I N C O L N "?
- all grille, not split?
- or?