Ford to Show New Lincolns to Employees in July
Lincoln's momentum continues
June 14, 2011
By: Austin Rutherford
If you recall, back when Ford was in some of its darkest days in 2006, it took its employees in groups to see nearly all of its upcoming products to boost morale in the company. Now with Lincoln set for a rebirth, Ford will do the same. Called the "Lincoln Experience," Ford employees will be shown the new styling and strategy direction for the brand.
"Lincoln Experience" will be held for two weeks in July. FIN has learned the all-new 2013 MkZ will be present at the show in addition to numerous other new vehicles.
It is unclear at this point if Lincoln dealers or members of the media will be invited in the event. It is very unlikely that the public at large will formally be given product news from Ford. Leaks most likely will happen, however.
Many Ford executives should be present at the event including Lincoln's new head of design, Max Wolff.
If more information leaks out on the "Lincoln Experience," we will bring it to you here at FIN as fast as we can.