Sources: Lincoln Considering RWD Flagship Sedan
Will Lincoln chase after the high-end of the luxury market?
October 7, 2011
By: Nick Saporito
Ford has made it very clear that the company has every intention of revitalizing the Lincoln brand, much like the revitalization the Ford brand has had over the last several years. With a new designer and its own development team, it sounds like new Lincoln product ideas are taking shape- including a possible flagship.
FIN has been able to confirm with two independent sources that Ford is considering the development of a Lincoln flagship sedan. Both sources state that the car under consideration would be rear-wheel drive and be the pinnacle of Ford’s technology prowess. One source suggested the car would reside on a heavily modified variant of the Mustang platform.
Ford Motor Company’s greatly improved financial health is said to have sparked the discussion of the potential Lincoln flagship, which would undoubtedly be a very costly future product program.
FIN’s sources stated that Ford wants Lincoln to have a competitor to the Lexus LS and Mercedes Benz S-Class, which is the segment that this new flagship would target. General Motors’ Cadillac brand is also working on a flagship rear-wheel drive sedan to chase after the German luxury marquees; a car that is said to have a price range that tops out in six-figures.
This news comes just as the fate of Ford of Australia's rear-wheel drive Falcon sedan is in question. Perhaps Ford will progress with plans for a global rear-wheel drive program?
At this point it’s tough to say if the Lincoln flagship will ever see the light of day, but if it does…don’t expect it until later this decade. By then Lincoln’s currently unclear direction will be far more visible.