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Opinion: Top 5 Things Ford Has Going For It - FordAuthority.com
By Alex Luft | March 3, 2012
Unless you’ve been living under a rock for the last couple of years, you already know that The Blue Oval is kicking ass and taking names: not only is the automaker on a steady track to a very healthy balance sheet, but it’s also making the best cars, trucks, and technology on the market. To accomplish these two feats, Ford needed to do earnest work and craft a significant turnaround strategy. Here are the top five things contributing to The Blue Oval’s newfound revival:
1. Global product portfolio
With the exception of Lincoln and full-sized trucks and SUVs, Ford has made it a point to globalize its lineup. Whereas the company’s various regional teams developed models for sale around the world independently of one another, Alan Mulally’s One Ford plan consolidated design, engineering, development, and research, resulting in better cars that are brought to market faster and more efficiently. Our question: why the heck is Lincoln not global?
2. Rapid pace of innovation
When one thinks of today’s latest automotive technology, Ford is most likely top of mind...
3. Unique design language
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At the end of the day, these five seemingly disparate factors work in conjunction to deliver the story of the New Ford. Call it a synergistic effect, if you will...
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