One Ford takes most of its final steps
April 2, 2012
By: Austin Rutherford
The year 2012 will not only mark the end of the Earth (we kid of course), but will also be the most pivotal year, outside of the subsidiaries that were sold off, for the ONE Ford plan within the internal company. No less than eight Ford models will have been killed off by December 21st.
The first of these models ended sales in January. This vehicle was the Ford I-Max. The I-Max was only sold in Taiwan and was a rebadge of the Mazda5, which Ford builds in the country for the company. There is no word if Ford will replace the I-Max with the C-Max, also a compact MPV, but Ford has announced they will introduce more vehicles in the coming years.
A vehicle which has already ended production, but not sales, is the Ford Bantam. This sub-compact truck is based off the fourth generation Fiesta. The vehicle’s long lost sister, the Ford Courier, will also see production end in 2013. Rumors out of Ford of Australia say a replacement could be in store using the Figo as a base, but Ford has announced nothing.
Ford do Brazil and Argentina have been building and selling versions of the F-Series for decades, but this has all come in an end. Though Ford of Venezuela started production of the new Super Duty last year, the southern South American countries believe that the new Ranger will be enough to replace their Super Duty that still resembles our 2005-2007 model.
The European Fusion will also end sales in 2012. Not to be confused with the mid-size Fusion offered in North America, this is a sub-compact MPV that will be replaced by the all-new B-Max. Replacing this German made model, built in the same factory as the Fiesta, with a Romanian built model will allow Ford to save money due to reducing fixed employee and complexity costs.
The North American Ranger, which ended production in 2011, will soon stop sales as well. No replacement is scheduled. With rising gas prices, perhaps Ford should reconsider and bring the new Ranger to North America.
The dinosaurs known as the Crown Victoria and Town Car will see their sales finally end in 2012 as Ford has developed their replacements, the Taurus PI and Lincoln MkT Livery. The latter of these has not seen its formal debut as of yet, but it should be soon.
The last model to be “killed” off is actually a merger. The Ford Mondeo will become the same model as the all-new Fusion essentially ending its term as its own model in 2013.
Which models will Ford also kill off in the One Ford plan? The Taiwanese-only Ford Econovan and Mexican-only Lincoln Mark LT would be on our short list. All in all, by the beginning of 2013, the Ford Motor Company will be down to around 44 models worldwide, or 86% the level of the beginning of 2012.