- Lincoln may be Ford’s in-house luxury brand, but don’t expect to see a flagship concept like Cadillac’s stunning Ciel from it in the near future. Instead, Lincoln’s product plan calls for a focus on building competitive products for the highest volume luxury segments.
- While a flagship vehicle (or a stunning concept) may draw attention to the brand, producing such a high-cost, low-demand product simply doesn’t make financial sense for Lincoln. Instead, Lincoln is choosing to focus on building segment-leading vehicles to claw its way up the sales charts. As Automotive News (subscription required) reports, Lincoln trails luxury marques like Lexus and Infiniti by a large margin, and barely sells more vehicles than Toyota’s entry-level Scion brand. The fact that Lincoln’s sales are down by 11-percent year to date (reducing its market share to just 0.6 percent) makes its climb back to prosperity that much more difficult.
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So no big RWD sedan from Lincoln..probably no any rwd sedan from lincoln (or anything on rwd platform)