Ford's US April Sales Down 5% Mostly Due to Dying Models
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Thread: Ford's US April Sales Down 5% Mostly Due to Dying Models

  1. #1
    The Spaminator ausrutherford's Avatar
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    Ford's US April Sales Down 5% Mostly Due to Dying Models

    Ford Fusion, Edge Achieve Best-Ever April Sales; Explorer, F-Series Net Best April Sales in Five-Plus Years
    Ford Media


    Ford Fusion, Edge set all-time April records with 21,610 and 10,520 sales, respectively
    • Explorer reported its best April sales since 2005 with 13,419 vehicles sold
    • F-Series sales up 4 percent in April with 47,453 trucks sold, representing its best April sales since 2007; EcoBoost accounted for 43 percent of F-150 retail sales
    • Ford Motor Company April U.S. sales totaled 180,350, compared with 189,778 last year – a 5 percent decline

    DEARBORN, Mich., May 1, 2012 – U.S. sales of some of Ford Motor Company’s most fuel- efficient vehicles grew again in April, with the Ford Fusion and Edge setting all-time April records, Explorer reporting its best April sales since 2005 and F-Series sales reaching its best April sales since 2007.
    “Strong demand for fuel-efficient vehicles continues,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service. “J.D. Power research shows fuel economy is the top reason for purchasing new cars this year. Ford is seeing this firsthand with strong sales of our most fuel- efficient vehicles, including a 77 percent increase in vehicles with EcoBoost engines in April.”

    Fusion set an April record with 21,610 sales. Focus sales were up 13 percent for the month, totaling 19,425 cars. Year-to-date Focus sales are up 57 percent, marking the strongest start for Focus since 2001.

    Edge also set an April record with 10,520 sales. Year-to-date sales are up 6 percent with 43,428 Edges sold. Explorer enjoyed its best April since 2005 with 13,419 sales. Year-to-date Explorer sales totaled 47,037, up 12 percent.

    Ford F-Series, America’s best-selling pickup for 35 years, grew sales 4 percent in April with 47,453 trucks sold – its best April since 2007. EcoBoost accounted for 43 percent of F-150 retail sales in April. F-Series sales are up 11 percent through April with 191,280 vehicles sold.
    Overall, Ford Motor Company posted 5 percent lower volume in April.

    Full tables are at the link
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  3. #2
    Ford Falcon Ute Andrew L's Avatar
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    Re: Ford's US April Sales Down 5% Mostly Due to Dying Models

    Wow the Fiesta really took a hit!
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    Re: Ford's US April Sales Down 5% Mostly Due to Dying Models

    Malo malo.
    Falcon Lover
    My cars:81 Escort GT;87 Laser (Protege);02 Focus;07 Explorer XLT
    My current car: 2012 Kona Blue Explorer XLT 4x4

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    Re: Ford's US April Sales Down 5% Mostly Due to Dying Models

    I'm looking at Lincoln sales. 6 308.. Mercedes sold more C class (6 424) . Also BMW sold more 3 series (around 9000) than whole lincoln brand. Even cadillac sold near 10 000 combine. Chrysler 300 is around 7800.

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    Re: Ford's US April Sales Down 5% Mostly Due to Dying Models

    Quote Originally Posted by asrapid View Post
    I'm looking at Lincoln sales. 6 308.. Mercedes sold more C class (6 424) . Also BMW sold more 3 series (around 9000) than whole lincoln brand. Even cadillac sold near 10 000 combine. Chrysler 300 is around 7800.
    I have a feeling sales will increase once the new MKZ gets here.. it can't get here soon enough
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    Re: Ford's US April Sales Down 5% Mostly Due to Dying Models

    Lincoln new MKZ should increase sales also the revised mks arrived at dealers, so it could increase sales as well.

    Ford sales took a hit, but Ford has plenty of new products about to hit dealers.

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    Re: Ford's US April Sales Down 5% Mostly Due to Dying Models

    The new Z hasn't arrived yet but I'm sure new life could be pumped into the current Z to spark sales. Where are the limited edition "spring edition" models? This would be a great opportunity to test limited runs of 2-tone colors and test public reaction. Why not have the current Z go out in style with 3.5 EB Special Performance Edition? Just brainstorming here but special color editions helped years back during the slow months with Ford Motor Company vehicles.

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    Re: Ford's US April Sales Down 5% Mostly Due to Dying Models

    The upcoming new models like the fusion and the Focus ST are cool rides..

    I like what I see in the commercials as well.

    Remember its not only how many a car company sells but the profit per unit that counts as well.

    I believe ford is well on its way to sell profitably each of its vehicles...so don't take the 5% decrease as anything that important...

    Its profit per vehicle sold....and fords doing a fine job on this front..

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    Re: Ford's US April Sales Down 5% Mostly Due to Dying Models

    Quote Originally Posted by TurboS40 View Post
    The new Z hasn't arrived yet but I'm sure new life could be pumped into the current Z to spark sales. Where are the limited edition "spring edition" models? This would be a great opportunity to test limited runs of 2-tone colors and test public reaction. Why not have the current Z go out in style with 3.5 EB Special Performance Edition? Just brainstorming here but special color editions helped years back during the slow months with Ford Motor Company vehicles.
    I agree with having these special editions, they also would putout local editions that was cool.

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