New Ford Commercial Ditches Logo, Doesn’t Mention Brand
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Thread: New Ford Commercial Ditches Logo, Doesn’t Mention Brand

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    The Spaminator ausrutherford's Avatar
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    New Ford Commercial Ditches Logo, Doesn’t Mention Brand

    Luke Vandezande
    May 01
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    In an interesting marketing tactic, Ford‘s latest commercial uses an unusual scheme to get attention: it doesn’t mention the brand at all.

    Viewers are used to commercials like the chest-thumping superbowl commercials that throw branding in your face like a team dumping the water jug on its coach after a big win. Unlike Chevrolet’s ad, which did exactly that, Ford is taking a more modest approach in an attempt to make viewers curious.

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    Re: New Ford Commercial Ditches Logo, Doesn’t Mention Brand

    I do like it but I don't think most people will even know its a Ford, the cars shown are new styles that are not on the market yet so there is no brand recognition.

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    Re: New Ford Commercial Ditches Logo, Doesn’t Mention Brand

    I think the logo is left out to prevent biased opinion, and helps with it being new designs so people can actually look at the car not the brands badge.

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    Re: New Ford Commercial Ditches Logo, Doesn’t Mention Brand

    Imho this is the first step - to be followed by tying in the Go Further with "FORD"

    I also think it's a fiendish plot:
    the husband gets turned off by the talk-talk BUT the wife is hooked on the guy's voice and asks her husband, "What kind of car is that?"
    He replies, "Forget it we can't afford a new Audi/Acura/....."

    later,
    she sees the FORD version and...


    ...he never hears the end of it

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    Re: New Ford Commercial Ditches Logo, Doesn’t Mention Brand

    I saw the Ford commercial last night. They almost look like vehicles that are styling proposals and not the actual production models. This ad campaign is a good concept. It keeps you guessing what are the vehicles. Wondering if this approach would work for Lincoln to shake the "current" image and show something completely new beginning with the MKZ plus future models about to be launched. Saw the new MKS commercial last night as well. It's better than the current MKZ commercial but the whole effect is still too dry. The new MKS commercial is a step in the right direction but needs more to keep my attention. Perhaps a "Drive Everything Else First" (used when the MK8 was introduced) campaign could work?

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    Re: New Ford Commercial Ditches Logo, Doesn’t Mention Brand





    & edit
    they just showed the ver2.0 of the commercial during House
    Last edited by 2b2; 05-07-2012 at 10:38 PM.

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