With a direct 3 competitor (based on performance, which is the only way I think it would make sense to utilize a Mustang platform), it would focus one of Lincoln's highest volume models on performance while the rest of its lineup would be... what?
On the other hand if they rebuild/rebrand Lincoln from the bottom with a car that stands shoulder to shoulder with the 3 Series they can bring in a younger generation that can grow with Lincoln as it fills out its upper range of cars with competitive models. They are not going to build brand loyalty from the top down IMO, it has to be grown up the range.
As to your question, we can only hope. Mullaly has done a spectacular job with Ford, hopefully his vision is 20/20 with Lincoln too!
Edit: Also, with Mullaly's desire to extend platforms to more markets/segments it only makes sense that the 'Stang cannot stand on its own. The fact that it is being engineered for right hand drive for foreign market screams volume. A Linc'Stang as you put it is just far to obvious to be anything but real!
What pixxes me off is to see Hyundai building Genesis, if they can do it then for Ford not to is just BS excuses. I understand Genesis is more second tier Lexus at this point, but its superior to MKS while similar in size and market. In Hyundai's case it makes sense as Genesis is the top tier of the Hyundai brand, so in reality Hyundai has built their brand from the bottom up too, and they did it from far closer to ground level then Ford is starting at with Lincoln.
I don't pretend to know the dollars and cents of doing what I'm talking about here, but I know if Lincoln is ever to be seen as a legit luxury brand its the only way to get there!
Last edited by SP1966; 08-18-2012 at 12:47 PM.
- imho the MKX is the RX competitor
& tho it can improve (hope the nextgen isn't too diff)
imho that segment is filled... & NEXT
(but skipping over the MKuGa which is next in the timeline)
- I'm thinking of a LincStang (Mustang-co-platformed) and THAT really can't = a "compact" per se
- I agree on the dichotomy and support that: the RWD LincStang and (hopefully) Continental would be an upper/top range
- the LincStang will definitely be performance -- but refined & Lux
BUT it won't-or-doesn't have to be all that High Volume
esp at first
- as I said earlier, the other Lincoln models (will) target other major Lux segments
they've been more determined FROM what Ford had available for modifying
in the future,
they'll be planned from the other end: what they want achieve.
That may seem a small change but imho it's crucial
& I hope
will be the starting point for Fomoco! product development;
instead of changing the Ford vehicle,
they START with the Lincoln then cheapen it for Ford production.
all^ just imho
(kinda think/hope FLincMoCo was first saying, "Pray no one figures this out!"
& now saying, "D@mn you, 2b2!"
- as in the ^dichotomy^, I see the RWD Lincolns as higher not "from the bottom".
Size-wise re: bottom; there's the MkuGa & I still hope for a Focus/C-Max-based MKE
imho a RWD Continental is required (at the moment, thinking the "CD4+3 Poll" idea could work)
- imho Cadillac has *started out* 'too low' with the ATS engine-wise
will jump up too much with the inevitable ATS-V
- afaik Mr. M. hasn't had that much to do with PRODUCT Vision - bringing back the Taurus name was 'just' marketing,
really a Methods guy (THANK GOD);
& I hope he stays out of product -- at least until he's learned enough about cars to never consider another Lexus!!!
MONTEREY, Calif. -- The next step in the reinvention of Lincoln is no baby step, it's a compact crossover.
Lincoln is focusing its efforts on luxury's twin towers -- the huge and ever-expanding C segment sedan and crossover categories, usually classified by BMW's 3 series on one side and the Lexus RX on the other. And Lincoln is avoiding the really pricey niches that account for about 10 percent of luxury sales.
Here at Pebble Beach, Cadillac kept up the drum beat for the top-tier BMW-Mercedes sedan strata. It showed renderings of a concept car that will appear at a 2013 auto show, hinting at a flagship rear-driver to challenge the 7-series and S-class.
That's a class Lincoln is going to skip for the time being as it works on the fundamentals of the brand.
Indeed, depending on your definition of flagship, it sounds as though Lincoln executives are prepared to forego having a flagship indefinitely.
But do the brand's self-imposed limitations really suggest its stewards have no interest in a halo car.
"I don't think it says that," says Lincoln product development chief Scott Tobin.
"The segments are fundamentally the small, and medium premium utilities, the D-segment, and the C or C-D (sedans)," he said.
And that D-segment (Taurus-sized) car can be a full-fledged halo car, he says.
"That is kind of where I would put a car like that. The next reincarnation of that would be the next generation MKS," Tobin said. "I can see us with a D-segment flagship vehicle. I think we would have to do that. We're not ruling it out by any means. We're working on that."
But go much beyond a luxury sedan that is a cousin of the Taurus and you are into areas Lincoln can't really fool with at the moment.
"The other 10 percent is some of the really kind of niche stuff," Tobin said. "We look at that, don't get me wrong. We are always playing around with ideas. But we know we have to be competitive in those core areas, get your piece of the pie, then we'll play around with some of the other things."
And what about the compact crossover?
"That small premium utility segment is growing" said Tobin. "It's a the fastest growing segment."
So don't be surprised if two years from now at Pebble, we'll see just such a Lincoln -- using the same architecture as the Ford Escape, but with completely different sheet metal.
Still, the subject of immediate attention is the MKZ coming this fall -- the 3-series/C-class fighter that Galpin Ford megadealer Beau Boeckmann is salivating to get his hands on.
"We can't can wait to get that car out here," said Boeckmann as he looked out at an MKZ sitting a few steps from the 18th Green at Pebble Beach. "That's what we need in Los Angeles.
"I'm extremely excited about the future of Lincoln," said the Galpinizer, ultimate cool California dealer. "This an extremely capable Lincoln management team and they are playing to win rather than playing not to lose."
Read more: http://www.autonews.com/article/2012...#ixzz23wgjBRW9
Last edited by 2b2; 08-18-2012 at 06:47 PM.
now we have the Continental confirmed TOO!
(wonder if the mention of the Taurus could mean the CD4+3 Poll is right?!?)
((just be careful anywhere near the drugged-out Galpinizer who thinks the Z is a 3))
"...don't be surprised if two years from now at Pebble, we'll see just such a Lincoln -- using the same architecture as the Ford Escape, but with completely different sheet metal..."
the MKuGa Job1 is set for Q4 2013 so he's talking "been in production for almost a year"...
...not a concept
OK, with the above reading-btwn-the-lines, here are the
7 new Lincolns in 4 years
2012 MKZ (1st half)
2013 MKZ (2nd half = Nano 2.7v6&EB)
the split for 2014 & 2015 are guesses based on Ford Brand releases
I'd still take a strong guess that both the "MKD" and redesigned MKX will both debut as 2014 models in late 2013. Much like the Fusion/MKZ debuted in the same model year I would think the Edge/MKX would do the same.
What I'd like to see in 2014:
MKZ- 2.3L Ecoboost I-4 280hp (detuned for FWD applications) AWD is optional
Optional 2.7L Ecoboost V6 330 hp (detuned for FWD applications) AWD-only
MKD- 2.3L Ecoboost I-4 280hp (detuned for FWD applications) AWD is optional
MKX- 2.7L Ecoboost V6 330 hp (detuned for FWD applications) AWD-only
Offers 3-rows of seating (MKT becomes new "Town Car", Edge continues on as a Murano/Venza competitor, MKX becomes an MDX competitor)
I've been politely brow-beating everyone within reach to call the MkuGa the MKG
& saw an online document that claimed its Job1 would be Q4 2013
the MKX remained unlisted THO the Edge was dated Q3 2014
which is why my timeline
the next MKZ *IS* listed as a year before the next Fusion
Q3 2017 vs Q3 2018
so who knows...
re: your 2014 list's drivetrains
I've read that EB will make 140hp-per-liter
I anticipate the 2.3EB4 and 2.7EB6 to be pretty close in power
~322hp vs ~350hp
(not sure either will ever be Fwd - esp/at least the 2.7EB6)
I expect a new version of a 2.0EB making 280hp (finally!) which imho could easily be used as Fwd
From what I know, an "Aviator"/MKExplorer is coming. I was told by a Ford rep who was going around showing dealers the new Explorer before it was on sale at a local debut event that certain features would be left for the Lincoln model, though I will admit, I expected it to be here by now.
Last edited by rmc523; 08-20-2012 at 10:13 PM.
2009 AWD Flex Limited
Light Ice Blue/White Suede Roof | Med. Lt. Stone Interior | Vista Roof | Navigation | PowerFold™ 40/40 2nd Row/Console | Refrigerator | Aftermarket dual headrest DVD System | PowerCode™ Remote Start | Towing Package | 22" Edge Sport wheels