By Colum Wood
Sep. 24, 2012
Do that for 20 years with a reputation for reliability and youíll have a product people will buy without thinking twice.
Need a short cut? Deliver the same recipe in a package so dramatically good looking people dream about parking one in their driveway.
A FAMILIAR FACE
I am of course referring to the 2013 Ford Fusion, a car that rolls down the street with the presence of a European sports car. Sure Fordís design department has all the originality of a college paper ripped from the pages of Wikipedia, but in the marketplace of public opinion (as in the actual marketplace) cheating is rewarded.
In fact, Fordís design department should be praised as much as ridiculed. As a part of the brandís ďOne FordĒ plan models are now sold, in nearly identical packaging, in a global marketplace. The marketing team will tell you they did extensive studies to determine a universally attractive design and (cue the sarcastic surprise), an Aston Martin front grille does the trick.
Would you blame Toyota if the next Camry looked like a Ferrari? You might, but youíd also buy one.