Lincoln gets global management team led by Farley
NEWS
 

  1. Welcome to Ford Inside News General discussion forum for Ford

    Welcome to Ford Inside News - a website dedicated to all things Ford.

    You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, Join Ford Inside News today!
     
+ Reply to Thread
Page 1 of 8 1 2 3 4 5 6 7 ... LastLast
Results 1 to 10 of 77

Thread: Lincoln gets global management team led by Farley

  1. #1
    FIN Moderator
    Join Date
    Jul 2010
    Location
    Metairie, LA
    Posts
    1,544
    Thanks
    508
    Thanked 279 Times in 200 Posts

    Lincoln gets global management team led by Farley

    Bradford Wernle
    Automotive News -- November 1, 2012 - 12:04 pm ET

    DETROIT -- As of today, Ford Motor Co.'s Lincoln luxury brand has a global management team.
    Jim Farley, executive vice president of global marketing, sales and service, will now add a new job: global leader of Lincoln. Ford announced the change today as part of a shakeup of the company's senior management team.
    Reporting to Farley, 50, will be Matt Van Dyke, who will become head of global marketing, sales and service executive for Lincoln. Van Dyke has been director of U.S. marketing communications for the Ford and Lincoln brands.
    Replacing Van Dyke in the marketing communications job will be Kevin Koeppen, who has been advertising and media manager for Ford.
    Lincoln also said that Andrew Frick will become Lincoln group marketing manager, effective Jan. 1. Frick's current title is general manager of Caribbean and Central America and Asia Pacific, export operations and growth.
    The move helps clarify Ford's strategy for Lincoln, which had no clear brand chief until today.


    Committed to brand
    Ford executives have been eager to stress their commitment to the brand. Last month, Lincoln held an open house at its newly designated design studio to emphasize that its vehicles will not be tarted up versions of Fords. But Lincoln's previous top U.S. marketing executive, C.J. O'Donnell, 50, moved to a new position as head of marketing for Ford's electrified vehicle fleet in September, with no permanent replacement named until today.
    Farley had not been the official head of Lincoln until now, but he has been the guiding force behind the brand's reinvention since Ford killed the Mercury brand at the beginning of 2011.
    Drawing on his experience developing the Lexus brand during his years at Toyota, Farley has been a prime architect of Lincoln's plan to reinvent itself by offering a new style of customer care based on the service offered at boutique luxury hotels.


    On to China
    Lincoln is touting the 2013 MKZ sedan as the first vehicle in a new generation of Lincolns designed to lure a new, younger generation of customers.
    Ford recently announced it would launch Lincoln in China, the world's largest auto market, in 2014. Lincoln is sold in 22 countries, but the United States accounts for about 90 percent of its annual sales.

  2. Remove Advertisements
    Ford Inside News
    Advertisements
     

  3. #2
    Ford Falcon Ute Andrew L's Avatar
    Join Date
    Dec 2008
    Location
    St. Petersburg, FL
    Age
    25
    Posts
    3,108
    Thanks
    227
    Thanked 440 Times in 280 Posts

    Re: Lincoln gets global management team led by Farley

    22 Countries eh? I didn't think it was that many.

    1. USA
    2. Canada
    3. Mexico
    4. Japan
    5. Bahrain
    6. Jordan
    7. Kuwait
    8. Lebanon
    9. Oman
    10. Qatar
    11. Saudi Arabia
    12. United Arab Emirates
    13. Yemen
    14. Virgin Islands
    15. Puerto Rico
    16. American Samoa
    17. Guam
    18. North Mariana Islands

    China would be 19 by my count. Unless I am missing some. I thought South Korea was included but I went on their website and couldn't find Lincoln.
    Last edited by Andrew L; 11-01-2012 at 01:14 PM.
    Current Car: 2004 Lincoln LS V6 Luxury Cashmere Tri-Coat 3.0L Duratec V6 5 Speed Automatic with SST
    Previous Cars
    1994 Ford Econoline 150 Centaurus LTD Conversion Van Red and White 351 V8 4 Speed Automatic
    1999 Mercury Sable LS Premium Toreador Red Clear Coat Metalic 3.0L Duratec V6 4 Speed Automatic

  4. #3
    FIN Moderator
    Join Date
    Jul 2010
    Location
    Metairie, LA
    Posts
    1,544
    Thanks
    508
    Thanked 279 Times in 200 Posts

    Re: Lincoln gets global management team led by Farley

    Quote Originally Posted by Andrew L View Post
    22 Countries eh? I didn't think it was that many.

    1. USA
    2. Canada
    3. Mexico
    4. Japan
    5. Bahrain
    6. Jordan
    7. Kuwait
    8. Lebanon
    9. Oman
    10. Qatar
    11. Saudi Arabia
    12. United Arab Emirates
    13. Yemen
    14. Virgin Islands
    15. Puerto Rico
    16. Virgin Islands
    17. Puerto Rico
    18. American Samoa
    19. Guam
    20. North Mariana Islands

    China would be 21 by my count. Unless I am missing some. I thought South Korea was included but I went on their website and couldn't find Lincoln.
    I was surprised too. I thought there was like 5 or 6 countries that sold Lincoln.

  5. #4
    Ford Falcon Ute Andrew L's Avatar
    Join Date
    Dec 2008
    Location
    St. Petersburg, FL
    Age
    25
    Posts
    3,108
    Thanks
    227
    Thanked 440 Times in 280 Posts

    Re: Lincoln gets global management team led by Farley

    Quote Originally Posted by nruggiero View Post
    I was surprised too. I thought there was like 5 or 6 countries that sold Lincoln.
    Please review my list, I had duplicates on there I now see 18...

    And becuase I love lists ;)

    dee.jpg

    Interesting that a few countries still show the Town Car.

    Navigator is sold EVERYWHERE, Lincoln's true flagship?

    MKZ not sold in the middle east perhaps because the Mondeo is sold there and is a better product than the current MKZ?
    Current Car: 2004 Lincoln LS V6 Luxury Cashmere Tri-Coat 3.0L Duratec V6 5 Speed Automatic with SST
    Previous Cars
    1994 Ford Econoline 150 Centaurus LTD Conversion Van Red and White 351 V8 4 Speed Automatic
    1999 Mercury Sable LS Premium Toreador Red Clear Coat Metalic 3.0L Duratec V6 4 Speed Automatic

  6. #5
    FIN Moderator
    Join Date
    Jul 2010
    Location
    Metairie, LA
    Posts
    1,544
    Thanks
    508
    Thanked 279 Times in 200 Posts

    Re: Lincoln gets global management team led by Farley

    Quote Originally Posted by Andrew L View Post
    Please review my list, I had duplicates on there I now see 18...

    And becuase I love lists ;)

    Attachment 3331

    Interesting that a few countries still show the Town Car.

    Navigator is sold EVERYWHERE, Lincoln's true flagship?

    MKZ not sold in the middle east perhaps because the Mondeo is sold there and is a better product than the current MKZ?
    Nice list, Andrew! It's interesting that Yemen only has the Navigator.

    The Mark LT in Mexico still doesn't make sense. I wonder when or if it will be discontinued.

  7. #6
    Mercury C557 2b2's Avatar
    Join Date
    Mar 2007
    Location
    N NW of Atlantis (Reno)
    Posts
    11,804
    Thanks
    1,307
    Thanked 852 Times in 648 Posts
    Blog Entries
    2

    Re: Lincoln gets global management team led by Farley

    ok so this now:
    Attachment 3331

    & 2014 = CHINA

    so what would we like added in 2013?
    - I'd hope the Z would go in every Lincoln showroom everywhere
    - would Russia be too much? or better after China?
    (my patience is GONE
    how I wish the MKuGa was ready sooner!!)

  8. #7
    Ford Falcon Ute Andrew L's Avatar
    Join Date
    Dec 2008
    Location
    St. Petersburg, FL
    Age
    25
    Posts
    3,108
    Thanks
    227
    Thanked 440 Times in 280 Posts

    Re: Lincoln gets global management team led by Farley

    Quote Originally Posted by 2b2 View Post
    ok so this now:
    Attachment 3331

    & 2014 = CHINA

    so what would we like added in 2013?
    - I'd hope the Z would go in every Lincoln showroom everywhere
    - would Russia be too much? or better after China?
    (my patience is GONE
    how I wish the MKuGa was ready sooner!!)
    Me too I think the Z should be everywhere, I think they can now since the Fusion will be the same as the Mondeo and the MKZ was developed to be better than the Fusion. I wonder if they will bring the Navigator to China? I am wondering if CERTAIN European countries would accept Lincoln. But if they offer it in one they probably have to offer it in all, not really sure how that works. I know there was a guy who used to post on the Lincoln FB page from Poland who imported an MKS, plus we know Poland has a huge Mustang following so they may accept Lincoln just throwing ideas out there.
    Current Car: 2004 Lincoln LS V6 Luxury Cashmere Tri-Coat 3.0L Duratec V6 5 Speed Automatic with SST
    Previous Cars
    1994 Ford Econoline 150 Centaurus LTD Conversion Van Red and White 351 V8 4 Speed Automatic
    1999 Mercury Sable LS Premium Toreador Red Clear Coat Metalic 3.0L Duratec V6 4 Speed Automatic

  9. #8
    The Spaminator ausrutherford's Avatar
    Join Date
    Jul 2008
    Location
    Death Valley, South Carolina
    Age
    23
    Posts
    5,484
    Thanks
    9
    Thanked 254 Times in 132 Posts
    Blog Entries
    19

    Re: Lincoln gets global management team led by Farley

    Quote Originally Posted by Andrew L View Post
    22 Countries eh? I didn't think it was that many.

    1. USA
    2. Canada
    3. Mexico
    4. Japan
    5. Bahrain
    6. Jordan
    7. Kuwait
    8. Lebanon
    9. Oman
    10. Qatar
    11. Saudi Arabia
    12. United Arab Emirates
    13. Yemen
    14. Virgin Islands
    15. Puerto Rico
    16. American Samoa
    17. Guam
    18. North Mariana Islands

    China would be 19 by my count. Unless I am missing some. I thought South Korea was included but I went on their website and couldn't find Lincoln.
    South Korea


    Also, not sure why they said "countries" for some of those are not countries but are territories of the US. "Markets" would be a better.
    Have Ford Sales in Markets Not Included in this POST? Email Me

    GO TIGERS! BCS Orange Bowl Champs!


  10. #9
    Ford Falcon Ute Andrew L's Avatar
    Join Date
    Dec 2008
    Location
    St. Petersburg, FL
    Age
    25
    Posts
    3,108
    Thanks
    227
    Thanked 440 Times in 280 Posts

    Re: Lincoln gets global management team led by Farley

    Quote Originally Posted by ausrutherford View Post
    South Korea


    Also, not sure why they said "countries" for some of those are not countries but are territories of the US. "Markets" would be a better.
    Found it, its a tiny link at the top of the Ford S. Korea website that says Lincoln!

    They only have the MKS, MKX, and MKZ... NO NAVIGATOR!

    On an unrelated note they sell the F-150 and World Ranger side by side in Panama!!!
    Last edited by Andrew L; 11-02-2012 at 08:49 AM.
    Current Car: 2004 Lincoln LS V6 Luxury Cashmere Tri-Coat 3.0L Duratec V6 5 Speed Automatic with SST
    Previous Cars
    1994 Ford Econoline 150 Centaurus LTD Conversion Van Red and White 351 V8 4 Speed Automatic
    1999 Mercury Sable LS Premium Toreador Red Clear Coat Metalic 3.0L Duratec V6 4 Speed Automatic

  11. #10
    Ford Flex falcon lover's Avatar
    Join Date
    Mar 2007
    Location
    Caracas, Venezuela
    Age
    50
    Posts
    2,445
    Thanks
    159
    Thanked 182 Times in 137 Posts

    Re: Lincoln gets global management team led by Farley

    Quote Originally Posted by Andrew L View Post
    Me too I think the Z should be everywhere, I think they can now since the Fusion will be the same as the Mondeo and the MKZ was developed to be better than the Fusion. I wonder if they will bring the Navigator to China? I am wondering if CERTAIN European countries would accept Lincoln. But if they offer it in one they probably have to offer it in all, not really sure how that works. I know there was a guy who used to post on the Lincoln FB page from Poland who imported an MKS, plus we know Poland has a huge Mustang following so they may accept Lincoln just throwing ideas out there.
    Lincoln in Europe? I cant see what car or truck, except the next MKZ, could sell well in Europe. And the MKZ will sell in small numbers, because is a big car for european standars. Lincoln need a compact, RWD car to figth in Europe, there is no other way. A compact car and a compact crossover.
    Falcon Lover
    My cars:81 Escort GT;87 Laser (Protege);02 Focus;07 Explorer XLT
    My current car: 2012 Kona Blue Explorer XLT 4x4

  12. Remove Advertisements
    Ford Inside News
    Advertisements
     

Quick Reply Quick Reply

Register Now

Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.


Similar Threads

  1. Ford, Team Detroit set up exclusive ad agency for Lincoln
    By ausrutherford in forum Lincoln Brand News
    Replies: 6
    Last Post: 12-16-2011, 12:09 PM
  2. Replies: 0
    Last Post: 07-28-2011, 04:12 PM
  3. Ford shuffles management, promotes Farley
    By Sal Collaziano in forum Ford Corporate News
    Replies: 2
    Last Post: 07-16-2010, 12:40 AM
  4. Ford's Jim Farley reportedly promoted to global marketing post
    By Sal Collaziano in forum FIN Headline News
    Replies: 0
    Last Post: 07-15-2010, 03:00 PM
  5. Replies: 0
    Last Post: 11-02-2007, 09:26 AM

Tags for this Thread

Bookmarks

Posting Permissions

  • You may post new threads
  • You may post replies
  • You may not post attachments
  • You may not edit your posts
Powered by vBadvanced CMPS v4.1.2