Lincoln Launches New Branding, Leverages Lincoln Motor Company Name

[Andrew L]

This is so much more impressive looking than the MKZ...This had a potential to become a classic if made.

As much as I love the MKR, I like the 13 MKZ grille better

[LincolnFanFl]

As much as I love the MKR, I like the 13 MKZ grille better

Me, too. The grille on the MKR is just a bit too big/dominating for me.

[2b2]

As much as I love the MKR, I like the 13 MKZ grille better

I didn't like the MKR's grille ... well not it's height

^"MkRhinoplasty"^ chopped ASAP after the reveal
the vertical slats were(are) Just Fine
&
I don't like the new Z's ribcage grille - too 'facile'
"Ooooo just turn it sideways" ...gimme a break!
ditto ASAP-chopped & chopped & chopped...
...see Mission:LINCOLN!

[nruggiero]

I didn't like the MKR's grille ... well not it's height

^"MkRhinoplasty"^ chopped ASAP after the reveal
the vertical slats were(are) Just Fine
&
I don't like the new Z's ribcage grille - too 'facile'
"Ooooo just turn it sideways" ...gimme a break!
ditto ASAP-chopped & chopped & chopped...
...see Mission:LINCOLN!

I have to say Peter Horbury is a really bad designer. Is he still at Volvo or did they gain sense and fire him?

It seems like we are no longer producing great designers like Harley Earl, Elwood Engel, Virgil Exner, Bill Schmidt, Bill Mitchell, and Bob Gregorie. Why?

[2b2]

I don't have a strong opinion about Mr. Horbury
tho I DO have a strong opinion about designers/designs in general and that is:
the "Approvers" cause most of the production styling problems/letdowns
that AND the MBA-approach to what looks good

that said
imho one reason today's designers don't compare well to the past ones is:
the Designer colleges -not that many of them- brainwashing the students into not-that-many style-theories;
a lot like cloned-crops - one disease or varmint and a BIG chunk of the world goes hungry

[germeezy1]

Now the MKR is something I could definitely see myself driving, and I dream of the day when Lincoln has V8 RWD offerings.

[2b2]

earlier in this thread (post #42)

Ford Redoubles Effort to Reawaken Its Sleepy Lincoln Brand - N Y Times
...The Lincoln comeback effort starts with the midsize MKZ, which has been redesigned with a sweeping grille, tapered body style and an all-glass retractable roof. It will be followed by three other new models, including a larger sedan and S.U.V. ...

and now
a contradictory article
Analysis: Ford readies to revamp Lincoln yet again to save brand - finance.yahoo/Reuters
ReutersReuters – 9 hours ago
By Paul Lienert and Deepa Seetharaman

...MKC, will...reach U.S. dealers in early 2014...
...redesigned 2015 MKX...autumn of 2014...
...redesigned 2016 MKS...spring of 2015...

...Lincoln is also considering - but has not approved for production - several products in addition to the four core models, said the analysts familiar with Ford's line-up.
For 2016, a luxury rear-wheel-drive coupe could share its underpinnings with the Ford Mustang and could be assembled at Ford's Flat Rock plant in Michigan....

...Although they are being extensively redesigned, the 2015 MKX and the 2015 MKS will share the same midsize platform with the 2013 MKZ and its sibling, the 2013 Ford Fusion, according to the analysts familiar with Lincoln's plans...

...In addition to those four core products, Lincoln plans to introduce a mildly revised version of its big Navigator utility vehicle in the autumn of 2013, said a company executive familiar with the brand's launch schedule.

The 2014 Navigator is expected to use Ford's powerful EcoBoost V6 engine instead of the current 5.4-liter V8, but will retain its truck-based body-on-frame architecture and ample size. Another carryover model is the MKT full size crossover, which received a modest update earlier this year, but is not slated for any major changes over the next three years, according to the analysts.

Lincoln is considering a near-luxury compact sedan which, like the MKC crossover, would be based on the global compact platform, for 2016 or later.

If approved, the small sedan likely would be sold in the United States and China, where the brand is being launched in 2014, said a company executive familiar with Lincoln's plans.

[Gmfan1111]

liked the ad myself and while the Sinatra music is a tad dated it does help convey the newfound elegance lincoln is trying to achieve

[YellowZx5]

It seemed like a meat idea to make Tesla into a mass production product to bring the cost down. Plus the Tesla brand offers technology and class that Lincoln needs.


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[2b2]

YellowZx5, just-imho
Lincoln should target Tesla!!
(not buy them)