Lincoln will be a success and here's why. The last attempt for Lincoln was the LS. Keep in mind that the Ford financial crash hit so all resources went to PAG because they were going to generate revenue for Ford Motor Company as a whole. Also revenue cuts through the famous "Way Forward" with the several version along the way. Lincoln and Mercury were starved of exciting product( including proper upgrades for the LS, Continental and Mercury line) and had to be badge engineered meaning Fords with different grilles and rear tail lights. When PAG didn't deliver, Ford had to unload the PAG gang and clean up the Ford division in order to generate much needed revenue for product development meaning still nothing exciting for Lincoln and Mercury. Once the Ford Division was showing signs of life (and sales increases) Mercury had to be killed off (hopefully temporary and will be back some day) in order for Lincoln to continue. Now that the Ford division is a success, monies can be used to get Lincoln back on track. Lincoln will be a success in 5 years (hopefully less). This can only mean that someday Mercury will be back because Lincoln will be at a higher (and respected) level than it is now allowing the much need space for Mercury to continue (with it's own identity this time).
Lincoln was damaged so bad during the last 10 years or so that it's like starting with a whole new car company again. We are starting to see the changes now. The rebirth is showing the world where Lincoln belongs. That's what the ads/commercials are all about the way I see them.