Ford Buys Its Sixth Brand
FordInsideNews
December 4, 2012
By: Austin Rutherford


Over the past five years, Ford has been grabbing headlines for divesting its ownership in such brands as Volvo, Jaguar, and Land Rover, but almost under the radar has been the investing of regional brands. Among these include the purchase of Troller in 2007 and the increase in stake to 30-% of Jiangling Motor in China. Jiangling not only includes the self named brand of JMC, but also the brand Landwind. Now through JMC, which Ford is the largest shareholder, the company that Henry started has acquired Chinese heavy truck maker Taiyuan from Chang'an, a Ford JV partner and part owner of JMC itself.

The acquisition of Taiyun is a part of a greater effort by Ford to diversify its product lineup in China and has announced investment into the Taiyun product lineup, which now includes two to three heavy trucks of various tonnage ranges.


One of Taiyun's heavy trucks

Also huge news, Ford announced the production of its 350 millionth vehicle. The vehicle was a Ford Focus produced at its new Rayong, Thailand plant. The Focus could end up being the best selling car in the world for 2012.

At the end of the quarter, Ford sales in the US had risen 5.4 percent over the course of the year. This was driven by the Focus, Explorer, and F-Series. Ford Canada's sales continued as the best selling company in the country thanks mostly to the rising sales of F-Series. Product launch wise, the Ford C-Max hybrid launched and has seen considerable results since then.

Ford Europe sales continue their downward tend as the Euro crisis continues to weaken the market. Sales are down 7.6 percent year to date resulting in a loss of 0.5 points of market share. The loss is still likely due to Ford's refusal to match deep discounts like that of other automakers. The Ford B-Max continued its launch in the third quarter as it started retail sales in a few countries in September.

In Ford South America, the brand launched the all-new EcoSport. The sub-compact CUV will see further launches in the next few months as Chinese, Indian, and Thai production start. Also launching throughout Latin America, was the new Ranger, which is inching closer to overtaking the Toyota Hilux in Argentina.

Helped by the Sino-Japanese political tensions over a few Islands between the two nations, Ford sales leaped in China as many Chinese put off buying from Japanese companies. This propelled the Focus to become the best selling retail car in China.

Sales of Markets included in the third quarter include Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Chile, China, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Kuwait, Latvia, Lithuania, Luxembourg, Mexico, Netherlands, New Caledonia, New Zealand, Norway, Oman, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Venezuela, and Vietnam. Big thank you to Best Selling Cars for adding markets. Sales are only for the third quarter and not year-to-date.


Sales by Category
  1. Ford Focus - 246,377
  2. Ford F-Series - 203,058
  3. Ford Fiesta(World/LA) - 167,851
  4. Ford Escape/ Kuga - 108,478
  5. Ford Fusion(NA based) - 65,069
  6. Ford Transit - 55,315
  7. Ford Explorer - 46,272
  8. Ford Edge - 41,908
  9. Ford Mondeo - 34,736
  10. Ford Ranger IV - 29,129
  11. Ford E-Series - 28,970
  12. Ford C-Max - 26,334
  13. Ford Transit Connect - 22,279
  14. Ford Taurus - 21,419
  15. Ford Figo/ Ikon(Mx) - 20,958
  16. Ford Mustang - 20,150
  17. Ford Ka(S.Am.) - 18,514
  18. Ford Expedition - 17,008
  19. JMC Qingka/ Carrying/ Convey - 16,530
  20. Ford S-Max/ Galaxy - 14,526
  21. Ford Ka(Euro) - 14,128
  22. JMC Boadian/ BD-Series/ Boarding/ JX-Series - 13,580
  23. Ford EcoSport - 11,180
  24. Lincoln MkZ - 9,102
  25. Lincoln MkX - 7,567
  26. Ford Flex - 7,546
  27. Ford Cargo - 6,463
  28. Ford Falcon - 4,838
  29. Ford Fiesta(Indian)/ Ikon(S.Af.) - 4,066
  30. Ford Territory - 3,903
  31. Lincoln MkS - 2,720
  32. Ford Crown Victoria - 2,274
  33. Lincoln Navigator - 2,144
  34. Landwind X6/ X8/ X9 - 2,137
  35. Lincoln MkT - 1,992
  36. Ford Courier - 1,855
  37. JMC Yusheng - 1,635
  38. Ford Heavy Trucks - 1,585
  39. Ford B-Max - 1,308
  40. Ford Everest/ Endeavor - 1,308
  41. Ford Ranger II - 1,079
  42. Ford Fusion(Euro) - 973
  43. Ford Econovan - 487
  44. Lincoln Town Car - 358
  45. Ford F-Series(S.Am.) - 355
  46. Troller T4 - 174
  47. Landwind Fashion/ CV9 - 23

Lincoln Mark LT - Unknown
Taiyuan Trucks - Unknown

*Models that have ended production are in BOLD*

Sales by Category

Cars
City - 14,128
Sub-Compact - 211,389
Compact - 246,377
Mid-Size - 108,907
Full-Size - 31,609

Utility Vehicles including MPVs
Sub-Compact - 13,461
Compact - 136,317
Mid-Size - 117,948
Full-Size - 28,690

Trucks & Ute Vans
Sub-Compact - 1,855
Compact - 36,938
Mid-Size - 29,616
Full-Size - 287,698
Medium Duty - 1,585
Cab-Over - 22,993

Specialty
Pony Car - 20,150


To view GM's sales for the quarter, visit GMInsideNews