Lincoln: Dead Brand Walking, or Signs of Life?

[Mercury & Buick Fan]

Thanks 2b2 for the welcome.

[Logans Run]

well, the nextgen, CD4.3 Taurus & (presumably?) the MKS-or-its-replacement will be on an enlarged** MKZ/Fusion/Mondeo platform;
so that sorta counts / done deal

Back to the same formula for the 88' Continental based on a stretched Taurus (mid-sized at the time).
Would make a nice Mercury.

[2b2]

Back to the same formula for the 88' Continental based on a stretched Taurus (mid-sized at the time)...

just-imho, yes & no

this time we're talking basing the Conti on an extended-length Ford, not the midsize Fusion
& (had to look up the old specs)
Conti had only 3" more wlb but a whopping, nearly foot'n'half more length

*IF* my Rwd idea is right (major if)
the length of both would be close to 200"
but the Lincoln's frontend would be reconfigured for several inches longer wlb than the Taurus to accommodate(actually take advantage of) the longitudinal engine placement - while hopefully reducing front overhang!

Would make a nice Mercury.

I'm (still) buying into the 'Small Mercs Theorem' for THE RETURN in 2020
imho
- Lincoln won't be ready for that kind of in-house direct competition
- I don't see the need for that many cars of that size ever again
- imho Mercs need to embrace their (inherent imho) 'alternative' nature

[wingsnut]

Got a great look at the new MKC today.

Nice!!!

Should sell well.

[Andrew L]

Got a great look at the new MKC today.

Nice!!!

Should sell well.

Will it be called MKC or MKD?

I really hope it won't be called MKD.. that sounds like McDonald's

[wingsnut]

I think MKC.
Did not say, just a pic.

[wingsnut]

It's not radical at all, which I expected. It's pretty much what you would expect it to look like, starting with the Escape. A bit MKT in back and MKZ in front. It all works nicely.

If they can sell just 1/3 of the Escapes with this, that alone will more than double Lincoln sales.
SRX sells about 6K per month. That is 1/3 of ALL of Cadillac sales. But I expect good sales from MKZ too.

[ZanatWork]

Here's hopin'. Lincoln needs to kill the stodgy perception that keeps haunting them. It's kind of deserved/earned, unfortunately, so rethinking the brand is inevitable.

There are a few people who are strangely deeply opposed to both rwd and a personal "specialty" car from Lincoln...but if Lincoln had the success to do something "MKR"-ish or whatever, I think that'd be a good thing.

[AddisonHarlemTowing]

Got a great look at the new MKC today.

Nice!!!

Should sell well.

I can't wait to see it!

[wingsnut]

Here's hopin'. Lincoln needs to kill the stodgy perception that keeps haunting them. It's kind of deserved/earned, unfortunately, so rethinking the brand is inevitable.

There are a few people who are strangely deeply opposed to both rwd and a personal "specialty" car from Lincoln...but if Lincoln had the success to do something "MKR"-ish or whatever, I think that'd be a good thing.

It will take far more than just a cool RWD MKR to turn the brand around, because sales would be small anyway. I was worried that they would put another polarizing design out there, like MKT, but it is not. Very clean, very Lincoln.

All they need is solid products that sell, maintaining great quality, and most of all, great service. Think about luxury brands and who uses the dealers, and that is pretty much everyone. Not like a Ford or Chevy, where people are doing things themselves. Lincoln needs to impress the customer, and I think they have a good plan for that.