Hopefully Follows Wave of New Product
December 19, 2012
By: Austin Rutherford
The Lincoln Mark X Concept, the last vehicle to share the Mark Series name
Over the past two years, Lincoln has been working on a plan to restart the brand. Among these efforts came the renaming the marque back to the Lincoln Motor Company, adding its own design and engineering team, and own advertising plan. All throughout this, the media and automotive fans alike have been calling for one thing in particular: a rear-wheel drive car. Speculation surrounding a rear-drive Lincoln has spurred recently, and FIN has been told one such reason is because a Mustang-based coupe is now in the card's for Ford's luxury brand.
There is one thing to keep clear. This is less set in stone then most products under development in the Ford umbrella for Lincoln has been given a “last chance” in the 2013 MkZ and/or 2014 “MkD” (if they end up calling the compact CUV that name). If one or both of these products fail on the marketplace, the mothership could pull the plug on the company Henry bought for revenge.
If all goes according to plan with successful launches of those two essential products, the Mustang-based coupe will commence in late 2015. As always with future product talk, the actual date of introduction will likely vary due to development. Assuming things stay relatively close, we expect this car to be a 2016 or 2017 model.
This Lincoln will most likely launch after the all-new MkS, Navigator, MkX and near the launch of a Explorer platform based Lincoln depending, again, on development speeds.
Though not too many specifics are known at this stage of development, FIN has learned the rear-drive Lincoln should have a member of the Nano engine family, most likely a 2.9-liter EcoBoost V-6. FIN expects this Lincoln to differ from the Mustang with a slightly larger wheelbase.
As of now, this Mustang-based Lincoln is only being developed as a coupe. As we have reported earlier, Lincoln is also considering a full-size rear-wheel drive flagship for later in this decade using the next-generation Mustang as a basis as well. Ford rightfully is not likely to make any significant investments developing further future products until it becomes clear that Lincoln's revival plan is working.
Though no name has been attached to the project as of yet, do to historical reasons, a Mark Series name would seem fitting. Nearly all previous Lincoln coupes sported a Mark name.