NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]
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Thread: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

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    NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    MKC Concept is the real fresh start for Lincoln
    Autoblog
    January 14, 2013
    by Chris Paukert


    We were admittedly bullish about the Lincoln MKC Concept when we introduced it to you yesterday, as we were taken aback by how cohesive the C-platform crossover is in the metal. As it turns out, so were you, dear reader. With hundreds of comments booked on our original Deep Dive story, the overwhelming temperature of the Autoblog Commenteriat is one of surprise and delight – quite an accomplishment for a marque that many had written off for dead. The reception here under the bright lights of the Detroit Auto Show appears to be no less positive, but we thought you might want a second, closer look afforded by these live photos.

    Lincoln remains mum on production MKC drivetrain specifics (we're thinking it will start with the 2.0-liter EcoBoost four-cylinder out of its similarly sized Ford Escape relative, or maybe the midlevel 1.6-liter), but we shouldn't have to wait too long. The showcar is expected to closely mirror the production model (due as early as later this year), so much so that Ford global marketing boss Jim Farley explicitly told the press conference masses, "When you see the MKC, do not think concept." That's good news, as the MKC is pivotal to Lincoln's effort to rebuild awareness and consideration on the back of its MKZ sedan, a model just now going on sale. In fact, with the small crossover segment exploding, the MKC could very well turn out to be more important to the brand than the MKZ.

    Full article and images at link.
    Last edited by nruggiero; 01-14-2013 at 11:14 AM.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Here's a video of the reveal.



    It's nice to see Bill Ford and Alan Mulally doing the speeches for a change.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    It is funny how MKZ and MKC sound so similar when spoken.
    The early bird gets the worm..but the second mouse gets the cheese.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by Logans Run View Post
    It is funny how MKZ and MKC sound so similar when spoken.
    Yep, that's the problem with this nomenclature.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    THANKS for the vidLink, N.R.!

    hope my antique puter finishes loading it before NAIAS is over

    & imho, just-imho,
    soon the MucK nomenclature won't be used on anything larger than the Z
    (tho seriously, think anyone interested can handle C - X - Z - S - T)

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by 2b2 View Post
    THANKS for the vidLink, N.R.!

    hope my antique puter finishes loading it before NAIAS is over

    & imho, just-imho,
    soon the MucK nomenclature won't be used on anything larger than the Z
    (tho seriously, think anyone interested can handle C - X - Z - S - T)
    You're welcome, 2b2.

    I really hope you get to see it. It was a really good reveal. Like I said, it was really nice to hear Bill and Alan give the speeches. I think that was the first time I ever heard Bill Ford talk about Lincoln.

    Lincoln should either go back to using aspirational nomenclature(real names) or try something like Model KA Series 521.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by 2b2 View Post
    THANKS for the vidLink, N.R.!

    hope my antique puter finishes loading it before NAIAS is over

    & imho, just-imho,
    soon the MucK nomenclature won't be used on anything larger than the Z
    (tho seriously, think anyone interested can handle C - X - Z - S - T)
    I personally couldn't care less about how they name their cars. The idea with the models nomenclature vs. names is to have the brand image be Lincoln and have it appeal across all the vehicles. I like how Lincoln is written all the way across the tail of the Z and C, there is no mistaking what dealership you need to visit if one catches your eye.

    Lincoln <--- Its the only name you need to know!!

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Lincoln seems to have life after all. Man I had my doubts, but can't wait to see what else that studio has to offer.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    I have to say that after looking at the live video the MKC looks better than I originally thought I give Lincoln credit. But this is all kinda depressing for me in a way and I can't stand the very sight of old man Mulally. That aside I think Lincoln should have a good seller here once it goes into production.


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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Hmm, that MKC looks nice, too. So at what price are we going to look at for this? I assume less than the MKZ, right?

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