F-150 Ready To Take On Thirteenth Generation With New Atlas Concept
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Thread: F-150 Ready To Take On Thirteenth Generation With New Atlas Concept

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    The Spaminator ausrutherford's Avatar
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    F-150 Ready To Take On Thirteenth Generation With New Atlas Concept

    Previews all-new model debuting next year
    FordInsideNews
    January 15, 2013
    By: Austin Rutherford


    Not to be outdone by debuts of both crosstown rivals, Ford has put out a piece of their own trucks news to capture the headlines. What better way to steal headlines than with a concept for the thirteenth generation of the Ford F-Series F-150 contained within the Atlas concept. This concept features many design and engineering ideas that will carry over to the production model.

    Sharing a mix of design from previous F-Series trucks, the new global Ranger, and new design cues, the Atlas concept looks near production, which is not much of a surprise. The front end of the concept shows off a new take for the venerable three bar design while the side shows the upswing door that has been seen on F-Series trucks since the Super Duty reveal in 1999. Out back, the taillights are similar to todays F-150 while the tailgate design comes from the global Ranger.

    The interior is made work friendly by buttons and touchscreen still able to receive when pushed by work gloves. The interior design in rugged while upscale.

    Fuel economy will be a must in the next F-150 and so the Atlas concept shows many features to improve it including active grill shutters, active wheel shutters, drop-down front air dam, and power running boards. The concept also contains a non-disclosed EcoBoost engine.

    Many truck features that will probably make it into production are the amalgam of tie down points and 110V power outlets in the bed. In other words, no need for a generator while tailgating at a game. The bed also features hidden ramps for an ATV or bike. The tailgate step has been improved to aid in cargo extension if in the event the cargo is longer than the bed.

    Though no power train specifics were given, the next F-150 should carry a member of the V6 Nano EcoBoost family, most likely being the 2.7. Other engines will stay with the exception of the 6.2L V8.

    Expect to see the production version of the next generation Ford F-150 next auto show season with production starting in the second half of 2014.











    Ford Atlas Concept: The Future of Pickups
    • Ford Atlas Concept is the future vision for pickup trucks
    • Innovative design integrates capability and smart technologies to transform customer expectations of what Built Ford Tough will look like in the future
    • Next-generation EcoBoost coupled with advanced engineering and design innovations creates leading fuel efficiency and increased capability
    • Trailer towing and cargo hauling are made easier with innovative features designed specifically for truck owners to improve utility and confidence

    DETROIT, Jan. 15, 2013 Ford today unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks.

    The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup, said Raj Nair, Ford group vice president, Global Product Development. With 36 years as Americas best-selling pickup, we are absolutely committed to setting the agenda in the truck market.

    Design with purpose
    The Ford Atlas Concept is inspired by decades of listening to customers at the places they work and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and chiseled grille all to reinforce its functional Built Ford Tough image.

    We wanted the concept to reflect how Ford trucks help customers in both their worlds professionally and personally, said J Mays, Ford group vice president and chief creative officer. Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.

    Designers enhanced truck functionality, while creating new advanced features(see infographic here). For example, multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.

    The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers along with integrated storage for smaller items. Floating instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.

    Leading fuel efficiency
    The Ford Atlas Concept features a next-generation EcoBoost powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine when stopped in traffic to save fuel and smartly suspends the feature when the truck knows it is towing.

    EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger-displacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.

    The Ford Atlas Concept goes further to save fuel through a combination of active aerodynamic elements that reduce wind resistance. They include:
    • Active Grille Shutters: Automatic shutters behind the grille stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. The shutters automatically close to improve aerodynamics when cruising on the highway at steady speeds
    • Active Wheel Shutters: Automatic shutters in the wheels are hidden to improve style at rest and low speeds, but automatically close at highway speeds to improve aerodynamics. Self-charging batteries use energy from the wheels motion to power the shutters
    • Drop-Down Front Air Dam: A drop-down front wind spoiler lowers at highway speeds to improve underbody airflow. The air dam is raised at low speeds to improve ground clearance helpful for off-roading
    • Power Running Boards: Auto-deploying running boards help passengers enter the truck at rest and tuck up against the truck when it is moving to improve aerodynamics and ground clearance

    The combination of these fuel-saving features saves more than 2 mpg on the highway without diminishing towing or hauling capability.

    Work and play smarter, not harder
    Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Features include:
    • Dual-Purpose Tailgate Step and Cargo Cradle: The acclaimed Ford Tailgate Step goes a step further by adding the ability to also act as a cargo cradle lifting and holding extra-long cargo items above the truck and freeing valuable bed spaceTrailer Backup Assist: This segment-first innovation allows drivers to back a trailer with the twist of a knob. Ford research shows that backing a trailer is often the most intimidating task a truck customer can face
    • Dynamic Hitch Assist: Hitching a trailer can be time consuming and difficult. Dynamic Hitch Assist helps precisely line up the trucks hitch with the trailer coupling, eliminating maneuvering guesswork by showing visual cues in the trucks center display screen
    • 360-Degree Point-of-View Camera: A Ford truck first, the system gives a birds-eye view of the truck to help position the vehicle in tight places or when there are obstacles near the truck such as on a busy job site or grocery store parking lot
    • LED Headlamps and Taillamps: Advanced LED lighting offers better road illumination than conventional halogen or HID lights and lasts longer. LED lamps also offer near-instant response, giving valuable extra warning time for following traffic
    • LED Cargo Box and Side Mirror Lighting: Advanced, powerful yet efficient LED lighting brightly lights the cargo box and job site after the sun goes down with minimal battery drain compared to standard headlights or plug-in lights
    • Hidden Cargo Ramps: Lightweight, durable loading ramps stowed below the cargo box can be quickly removed and set up to assist with loading wheeled items into the bed from landscaping equipment to dirt bikes
    Last edited by ausrutherford; 01-15-2013 at 06:58 AM.
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    Re: F-150 Ready To Take On Thirteenth Generation With New Atlas Concept

    WOW!

    The most important launch (almost in concept) for Ford in more than a year... This truck rocks!!!!!!! S E N S A T I O N A L !
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    Re: F-150 Ready To Take On Thirteenth Generation With New Atlas Concept

    OH, poor GM, you will need to redesign your trucks before you launch them!!! ha ha ha ha ha ha
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    Re: F-150 Ready To Take On Thirteenth Generation With New Atlas Concept

    AWESOME!!! The front and rear are GREATLY improved. I love it!

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    Re: F-150 Ready To Take On Thirteenth Generation With New Atlas Concept

    Really, the GM trucks looks 10 years old when we see the new Ford, and more when we read the press release.... grille and wheel shutters???? LED headlamps in front and rear?? 360 degree camera????? Active front air dam???. This is a Sci Fi truck!
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    Re: F-150 Ready To Take On Thirteenth Generation With New Atlas Concept

    There is no doubt that FORD builds the best trucks in the World.


    This Atlas is so SEXY....man now I want a truck.

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    Re: F-150 Ready To Take On Thirteenth Generation With New Atlas Concept

    750lbs lighter
    more transmission speeds
    all new next gen GTDI motor
    better aero

    I expect at least mid 20's fuel economy hwy

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    Re: F-150 Ready To Take On Thirteenth Generation With New Atlas Concept

    I like it. Looks good. I am a little suprised that it looks so similar to the current truck at the profile especially. I was expecting something a little different with the spy pics we have seen.

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    Re: F-150 Ready To Take On Thirteenth Generation With New Atlas Concept

    Quote Originally Posted by wingsnut View Post
    750lbs lighter
    more transmission speeds
    all new next gen GTDI motor
    better aero

    I expect at least mid 20's fuel economy hwy
    With RAM hitting 25 currently this better be able to get 27, maybe higher with a special trim that incorperates the active shutters exc.

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    Re: F-150 Ready To Take On Thirteenth Generation With New Atlas Concept

    Thats how a truck is supposed to look like...Good job Ford!

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