Ford Wins Owner Loyalty Awards - R.L.Polk
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Thread: Ford Wins Owner Loyalty Awards - R.L.Polk

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    Ford Wins Owner Loyalty Awards - R.L.Polk

    Ford Earns Top Marks in Polk Automotive Loyalty Awards...
    Polk Automotive
    17th annual event honors manufacturers for consumer loyalty in 2012

    Tuesday, January 15, 2013


    SOUTHFIELD, Mich. (Jan. 15, 2013) – Ford Motor Co. earned top honors for the third consecutive year during the 17th annual Polk Automotive Loyalty Awards presented this evening at the Automotive News World Congress in Detroit. Ford was honored with awards for Overall Loyalty to Manufacturer and Overall Loyalty to Make. The Ford F-Series also won in the Mid-/Full-size Pickup category for the 15th time.

    A Polk analysis attributes Ford’s owner loyalty success this year to its shorter product refresh cycles, a customer-focused lease end process and the company’s competitive product lineup across most vehicle segments.

    "We are honored that our customers continue to choose Ford and Lincoln products. Each day, we and our dealers strive to earn their loyalty by providing exceptional sales experiences and a great consumer value proposition driven by high fuel economy, smart technology and safety," said Ken Czubay, vice president of Marketing, Sales and Service, Ford Motor Company...

    - - - - - - - - - - - - - - - - - - - -

    other loyalty categories Ford won:
    African American Market Loyalty to Make
    Luxury Car (MKZ)
    Sports Car (Mustang)
    Mid-/Full-size pickup (F-150)
    Last edited by 2b2; 01-16-2013 at 04:04 PM.

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    Re: Ford Wins Owner Loyalty Awards - R.L.Polk

    Kudo's to Ford/Lincoln.
    2013 F650 XLT SC Rollback, 2013 F150 STX RCSB 5.0, 2013 Escape Titanium (wifes) & 73 Cutlass 455 4 Speed.
    My Facebook page: http://www.facebook.com/LSchicago2

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    Re: Ford Wins Owner Loyalty Awards - R.L.Polk

    Lincoln won an award? that is impossible!
    Current Car: 2004 Lincoln LS V6 Luxury Cashmere Tri-Coat 3.0L Duratec V6 5 Speed Automatic with SST
    Previous Cars
    1994 Ford Econoline 150 Centaurus LTD Conversion Van Red and White 351 V8 4 Speed Automatic
    1999 Mercury Sable LS Premium Toreador Red Clear Coat Metalic 3.0L Duratec V6 4 Speed Automatic

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    Re: Ford Wins Owner Loyalty Awards - R.L.Polk

    Here's the same article, but from WSJ...

    http://blogs.wsj.com/speakeasy/2013/...tomer-loyalty/

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