Ford Earns Top Marks in Polk Automotive Loyalty Awards...
17th annual event honors manufacturers for consumer loyalty in 2012
Tuesday, January 15, 2013
SOUTHFIELD, Mich. (Jan. 15, 2013) – Ford Motor Co. earned top honors for the third consecutive year during the 17th annual Polk Automotive Loyalty Awards presented this evening at the Automotive News World Congress in Detroit. Ford was honored with awards for Overall Loyalty to Manufacturer and Overall Loyalty to Make. The Ford F-Series also won in the Mid-/Full-size Pickup category for the 15th time.
A Polk analysis attributes Ford’s owner loyalty success this year to its shorter product refresh cycles, a customer-focused lease end process and the company’s competitive product lineup across most vehicle segments.
"We are honored that our customers continue to choose Ford and Lincoln products. Each day, we and our dealers strive to earn their loyalty by providing exceptional sales experiences and a great consumer value proposition driven by high fuel economy, smart technology and safety," said Ken Czubay, vice president of Marketing, Sales and Service, Ford Motor Company...
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other loyalty categories Ford won:
African American Market Loyalty to Make
Luxury Car (MKZ)
Sports Car (Mustang)
Mid-/Full-size pickup (F-150)