Lincoln Super Bowl ad

[joseodiaga4]

[SP1966]

A complete waste of time and money IMO. A joke, and not even a good one...

[ausrutherford]

Its...interesting...

[Sal Collaziano]

My God............................................... .................................................. ..............................

[Andrew L]

Uhhhhhhhh?

[2b2]

Thanks for posting it, Jose!
so they used that old gimmick of Fill In The Blanks to make a silly (hopefully funny) story
&
it didn't really work
cuz
it only appeals to those who helped fill IN the blanks
( = the difference between participatory online experiences and passive stuff like watching sports)

guess that's why they decided to only use 1/2 their time on this
and run the Phoenix commercial with the other half
+
I still think Superbowling Lincoln was rather premature
- the product isn't there yet (just Z ain't enuf)
- the dealers aren't either judging from posts elsewhere
- the process (Bespoke) isn't either
thinking the PowersThatBe forget that WE(fans/public) aren't surrounded by 2016+cy models every day

[Logans Run]

Who knew artistic magicians would like Alpacas!

Looked more like something they would use to advertise a prius

[Logans Run]

How about showing another luxury car with a sunroof next to the MKZ

Have a hot actress in front of each.

Show the 'other' car open its sunroof, and have the actress in front open her top partway.

Then show the MKZ top open all the way, and flash back to the actress in front of it start to unbutton all the buttons. Just before it would become censored, switch to a view from the drivers seat of the MKZ (showing the interior as well), and see the model's top fly off from behind.

[T'Cal]

What the deuce? That was Hwil Hweaton!

[nruggiero]

This is supposed to be a luxury car commercial? They said they wanted Lincoln to be a boutique brand. So, why would they do a Super Bowl commercial?