Lincoln to pay dealers for MKZ delays
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Thread: Lincoln to pay dealers for MKZ delays

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    Lincoln to pay dealers for MKZ delays

    Lincoln to pay dealers for MKZ delays
    Automotive News
    February 4, 2013
    by Bradford Wernle

    DETROIT -- Lincoln will offer its dealers cash assistance to help them keep customers who have been frustrated by delays in receiving their MKZ sedans.

    The payments will help dealers compensate customers who had to extend their leases while they waited or who rented cars after their leases expired.

    "We know there are a lot of customers who have ordered vehicles who have been waiting," including some "who have extended their existing lease multiple months," said Kevin Cour, Lincoln sales and service manager. "This allows dealers the financial flexibility to take care of customers in a personal way.

    "We're going to assess how big of a share of the dealers' total new vehicle business is attributable to the MKZ. Then we will provide a payment relative to that."

    Ford Motor Co. builds the MKZ in Hermosillo, Mexico. Ken Czubay, Ford vice president of U.S. marketing, sales and service, told dealers last week that Lincoln had shipped batches of MKZs to Ford's Flat Rock, Mich., assembly plant for quality inspections to keep up with the volume of cars coming out of Hermosillo -- and would do so for all of Hermosillo's Lincoln output from Jan. 28 through the week of Feb. 25.

    Full article at link.

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    Re: Lincoln to pay dealers for MKZ delays

    Disaster. The MK Z launch is a disaster. Delay in production, bad ( maybe the worst super bowl commercial) advertising campaing, customers waiting for the car..... The worst nigthmare in a decade.... Who is the responsable, Mr Mullaly???
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    Re: Lincoln to pay dealers for MKZ delays

    I finally got to see a new MKZ. In Ginger Ale Green. The only thing missing was a Green or Plum interior.
    Forget the commercial - that's history.
    Wait for the right car - plus and minus. In the long run: it's the RIGHT approach.
    For the next intro: BOYS, you better get it right.
    Pay the dealers for the delay: Quality approach at all levels.
    It's a harder start, not as smooth, but each NEWNESS brings its own teething.
    Learn, move forward.
    Everyone will get the LINCOLN they want and deserve, EVERYONE.

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    Re: Lincoln to pay dealers for MKZ delays

    They better not let this happen again when its the MKC's turn to reach the dealerships.
    Last edited by AM222; 02-05-2013 at 11:33 AM.

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    Re: Lincoln to pay dealers for MKZ delays

    Is it worth it to workout some kind of deal to let the buyer get into an MKS (or other Lincoln) being the new MKZ production is not up to speed yet?

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    Re: Lincoln to pay dealers for MKZ delays

    Quote Originally Posted by falcon lover View Post
    Disaster. The MK Z launch is a disaster. Delay in production, bad ( maybe the worst super bowl commercial) advertising campaing, customers waiting for the car..... The worst nigthmare in a decade.... Who is the responsable, Mr Mullaly???
    Quote Originally Posted by AM222 View Post
    They better not let this happen again when its the MKC's turn to reach the dealerships.
    If this utter debacle continues the MKC may be a moot point, and Lincoln can ill afford such a debacle during such an important launch.

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    Re: Lincoln to pay dealers for MKZ delays

    Ford Motor Co. builds the MKZ in Hermosillo, Mexico. Ken Czubay, Ford vice president of U.S. marketing, sales and service, told dealers last week that Lincoln had shipped batches of MKZs to Ford's Flat Rock, Mich., assembly plant for quality inspections to keep up with the volume of cars coming out of Hermosillo -- and would do so for all of Hermosillo's Lincoln output from Jan. 28 through the week of Feb. 25.
    Since the MKZ and Fusion come from the same plant, perhaps they're trying sort out the bugs and maybe avoid quality issues similar to the ones found in this Fusion?
    Fusion Hybrid review:
    Build quality issues were found throughout our tester, even at just 1,600 miles young. Plastic interior bits were loose and rattled; the sunglasses holder was stuck up and needed extra encouragement to fold down; and a plastic panel behind one of the rear door handles popped off with no provocation. Even the hood prop was found to not be attached to anything.
    - http://www.autoguide.com/manufacture...view-2397.html
    Last edited by AM222; 02-06-2013 at 01:18 AM.

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    Re: Lincoln to pay dealers for MKZ delays

    Why send cars from Hermosillo to Flat Rock for inspection? Send inspectors to Hermosillo to fix quality problems in the Fusion and MK Z production!!!!!!!! Both cars are important... This 2 cars are too much critical for Ford and Lincoln brands. No oportunity for another fail
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    Re: Lincoln to pay dealers for MKZ delays

    Quote Originally Posted by germeezy1 View Post
    If this utter debacle continues the MKC may be a moot point, and Lincoln can ill afford such a debacle during such an important launch.
    Who is thinking in to produce the MK C , when Ford is unable to launch the MK Z, that is already finishied since one year ago????? I think Lincoln could launch ( if Mr M dont kill it before) the MK C in a year and a half... with luck
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    Re: Lincoln to pay dealers for MKZ delays

    How funny is it? People at Ford trying to make Lincoln image as a luxury car. Where is it built? In Mexico! Cheap labor! Should be made in the states! I'm sure there's people that will disagree with this. The cars have to be sent up to Michigan to be check out? Something wrong with this picture! It starts at the Ford HQ.

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