"While speaking at the 2013 Chicago Auto Show, Doug Scott, marketing manager for Ford Trucks, said there's still a market for a smaller pickup, but that buyers expect to see a larger differentiation between the smaller utility vehicles and their full size counterparts in price, capability and fuel economy."
That really is the key to all of this. I don't need to tow a whole lot, it is very unlikley that I will ever tow anything. So as long as I can move furniture with it if needed, pick up stuff at lowes, but I drive 20,000 miles a year and would like to gett better MPG. When I wrecked my ranger the problem I ran into when I bought my current truck is ....why wouldn't I buy a full size truck when I can buy full size for the same price as a small truck with a V6 that only gets 2 mpg better. There has to be a clear advantage for me in the future to consider a small truck, by either price or MPG.
If I wanted a high end truck or towed a lot full size would be the only option, but I normally go for a truck like the STX, XLT. $10K off is pretty normal for a full size truck around here $14K off right now for some trucks, you don't get thoes kind of discounts on small trucks, especially Tacoma's
Ford abandoned 15000 monthly Rangers buyers that now will buy the Toyota Tacoma, Chevy or GMC small trucks. Is incredible that Ford cant produce a truck that fit well in this market, without affect the F series sales. I think they are wrong when think that the small truck buyers crossshopping the F series.... NO. Both buyers are very different. Look at the sales charts and you can see . Ford is loosing a market share and customers with the Ranger demise in USA
FALCON LOVER ____________________________________________
My current car: 2012 Ford Explorer XLT AWD
I would not have bought another ranger in it's current form, it had escentially been around since 1993. This go around I was looking at Tacoma's. The current Chevy and GMC small trucks are not appealing either... I almost bought one in 2006 but ended up going with a used ranger instead.
The reason so many people bought small trucks in the 90's and early 2000's was because they were cheap. They were some of the cheapest new car/truck you could buy. That's not the case anymore, small cars now are nicley equipped for less than small trucks. And when you can buy a new full size truck for $1-2K more....or sometimes the same price as a small one, most people go with the full size.
Like the article said.... for me to consider a small truck next time, it has to have a clear advantage MPG wise and price wise, but I don't see big incentives on trucks going away anytime soon.
You are right about parking (just driving I haven't noticed a big difference) a large truck.... the first week I had it I scuffed the bumper trying to get into a spot in a parking garage, you do do things differently in parking lots, but not that big a deal to me. Full fize truck turning circle is terrible.... but then again it isn't any worse than the Ranger I had (I do a 180 degree turn 5 days a week to get to my mailbox).
I agree with the parking factor. The fact that the Ranger hadn't been updated in 20 years has a lot to do about tapering off sales. If Ford produces a smaller truck, I will be among the first to buy, if not, may as well keep fixing the old Ranger.
Thats kinda what I was thinking. They could build a small truck off the Focus/Transit connect kinda like the Fiat Strada
I listen carefully whenever an employer asks Ford brass about Ranger, and it happens often. Almost comical actually, and the brass seem to crindge a tad every time, nearly rolling their eyes even. They have been text book consistent, that Ford has no plans, blah blah.......But I have to say, something is going on lately and I think they are coming around. I think they can't wait to announce it, if for no other reason than to repel the masses, LOL.