coming from Cadillac President 'JdN' and WardsAuto,
wanted to put this in the main Product Guide thread...
heavily edited & [ annotated ]
Cadillac: Product, Other Fixes Coming; Patience Required - WardsAuto
Nov 25, 2014 David E. Zoia
...The to-do list is a long one ...("from six lines today to about a dozen in 2020")... an especially tall order for a brand de Nysschen says is “stuck in no-man’s land” at the moment...
...new flagship sedan, dubbed CT6
, due next year.
That model will have all the refinement, technology and performance of a Mercedes S-Class, BMW 7-Series and Audi A8, he promises, but will be sized and priced against lower-level, standard-wheelbase versions
of those cars.
“It has to come now,... It is an important part of this journey of elevating the brand and building on credible product. If we want to really entrench Cadillac as a formidable player in the premium segment, it’s necessary to have flagship cars that can take on the very best the German brands have to offer.
(“I want to spend some time taking the center of gravity of the brand upscale.")
“What has to be recognized, though, is that when you enter the market at price points the brand has never seen and where you don’t have a single customer – everything has to be conquest
. Your volume aspirations better be pretty realistic...
...On the drawing boards are a model below the ATS [ mistake ]
in size, a CUV positioned between
the next-generation SRX and truck-based Escalade [ Aviator ]
meant to challenge the Porsche Cayenne and BMW X5 [ wut? ]
, and two smaller CUVs
that would compete against the BMW X3 and Audi Q3 [ MKC ]
and even more diminutive models such as the BMW X1 [ mistake ]
...“We have one crossover and one SUV,” he adds. “...look how many the Germans have. This [ ie Cadillac ]
is completely wrong. They are obvious gaps in our product lineup. We are working flat-out to develop market entries for Cadillac.”...
...meantime, the big play will be a [ CT7/8/9 ]
model to come above the CT6 in size and price that will take on high-end S-Class and 7-Series models at the very upper reaches of the volume luxury market.
“That will be the ultimate flagship
for Cadillac,” de Nysschen says. “That will be the real halo car for the brand...
...Hybrid powertrains also will have to play a bigger role in order to keep pace with the Germans, who continue to knock out new plug-in models for an eager audience. A PHEV
CT6 is planned, and Cadillac likely will be patient with its Chevrolet Volt-based ELR, despite sales reaching only 1,037 units so far this year.
“We will have more than one PHEV
,” de Nysschen says. “It’s going to be a big part of our powertrain strategy. If you don’t do that, you don’t play in China. So this is part of the new paradigm.”
...GM is targeting Cadillac sales in China
to grow from an estimated 70,000 units this year to 150,000 in 2016, then double again to 300,000 annually in 2020...
at the industry norm of 70-80 days’ supply is “exactly wrong for the Cadillac business,” he adds. “If you start incentivizing cars because you have to move volume, then you’ve (guaranteed) failure.”...
...[ re: NYC ]
“It’s not that the people that are handling the business today don’t know what they’re doing,” de Nysschen says. “The problem is we’ve never given them the opportunity to really study the premium segment on its own. With the separation in organization, we’ll be applying the dedicated resources to do precisely that. Nobody at Mercedes, BMW or Audi work part time.”...
...De Nysschen told Bloomberg last week Cadillac will begin reporting its own financial results in 2017... [ imho/ie
He needs Cadillac to BOTTOM OUT now so the separate reporting LOOKS all positive ]