Do Johan & Uwe understand Luxury? OR CADILLAC? - merged/updated - Page 19 - Ford Inside News Community
 31Likes
Reply
 
LinkBack Thread Tools
post #181 of 185 (permalink) Old 03-16-2018, 04:16 AM Thread Starter
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Do Johan & Debbie understand Luxury? OR CADILLAC? - merged/updated

swiped from GMI withOUT clicking/reading the article - including [ comments ]...

Deborah Wahl appointed Cadillac Marketing Officer
AutmtiveNews


...Wahl did a 17-month stint as CMO of Chrysler and held several marketing and communication roles at Ford Motor Co. She also spent six years in marketing at Toyota Motor, including at Lexus.

Cadillac President Johan de Nysschen cited Wahl's "proven track record of building successful global brands" in naming her last week to replace Uwe Ellinghaus, who left at the end of last year. She'll work out of the brand's New York headquarters starting March 26.

Wahl, 55, returns to the auto industry after nine years away. She was CMO of homebuilder PulteGroup before becoming the top marketer at fast-food giant McDonald's USA. She left McDonald's 10 months ago as part of a management shake-up.

http://www.adweek.com/brand-marketin...rketing-execs/

[ Of all them, Chrysler is the only one with remarkable ads. But they've had pretty good ads for quite a spell now ]

In the immediate aftermath of Wahl's departure, she was being given credit by some observers for the introduction of the all-day breakfast. But that idea had been floating around long before Wahl arrived early in 2014. And with Easterbrook increasingly desperate to effect change at any cost at McDonald's, he finally greenlighted it.

Wahl's biggest initiative happened early in her tenure — a refresh of the rather worn-out "I'm Lovin' It" ad campaign. Wahl made two long-time McDonald's agencies — DDB Chicago and Leo Burnett Chicago — battle each other to get the project. The winner was Burnett.

But the launch of the Burnett campaign in early 2015 was a disaster.

An elaborate press conference was scheduled to introduce the campaign. But then the plug was suddenly pulled on that event at the very last minute. The feeble reason given for that abrupt cancellation was Wahl's scheduling conflict. But it sure didn't ring true.

The subsequent "I'm Lovin' It" work from Burnett was a mixed bag of animation and product-oriented stuff that never fully gelled into a coherent brand platform for McDonald's.

The only other major marketing development during Wahl's three-year tenure was the debut of the dedicated McDonald's ad shop, We Are Unlimited.

And the more time that passes since the new agency opened its doors last November, the more it appears Easterbrook was really calling the shots on that change, which necessitated dropping DDB Chicago and Burnett from the McDonald's agency roster...

https://www.bizjournals.com/bizwomen....html?page=all

[ Looks like a remarkably mediocre resume, on a good day. Just the thing so sorely needed for GM's/Caddy's Dead-But-Not-Autopsied half-fast ad efforts! ]
.

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
Sponsored Links
Advertisement
 
post #182 of 185 (permalink) Old 03-16-2018, 06:25 AM
Ford Falcon Ute
 
falcon lover's Avatar
 
Join Date: Mar 2007
Posts: 4,994
Send a message via MSN to falcon lover
Re: Do Johan & Debbie understand Luxury? OR CADILLAC? - merged/updated

Quote:
Originally Posted by 2b2 View Post
swiped from GMI withOUT clicking/reading the article - including [ comments ]...

Deborah Wahl appointed Cadillac Marketing Officer
AutmtiveNews


...Wahl did a 17-month stint as CMO of Chrysler and held several marketing and communication roles at Ford Motor Co. She also spent six years in marketing at Toyota Motor, including at Lexus.

Cadillac President Johan de Nysschen cited Wahl's "proven track record of building successful global brands" in naming her last week to replace Uwe Ellinghaus, who left at the end of last year. She'll work out of the brand's New York headquarters starting March 26.

Wahl, 55, returns to the auto industry after nine years away. She was CMO of homebuilder PulteGroup before becoming the top marketer at fast-food giant McDonald's USA. She left McDonald's 10 months ago as part of a management shake-up.

http://www.adweek.com/brand-marketin...rketing-execs/

[ Of all them, Chrysler is the only one with remarkable ads. But they've had pretty good ads for quite a spell now ]

In the immediate aftermath of Wahl's departure, she was being given credit by some observers for the introduction of the all-day breakfast. But that idea had been floating around long before Wahl arrived early in 2014. And with Easterbrook increasingly desperate to effect change at any cost at McDonald's, he finally greenlighted it.

Wahl's biggest initiative happened early in her tenure — a refresh of the rather worn-out "I'm Lovin' It" ad campaign. Wahl made two long-time McDonald's agencies — DDB Chicago and Leo Burnett Chicago — battle each other to get the project. The winner was Burnett.

But the launch of the Burnett campaign in early 2015 was a disaster.

An elaborate press conference was scheduled to introduce the campaign. But then the plug was suddenly pulled on that event at the very last minute. The feeble reason given for that abrupt cancellation was Wahl's scheduling conflict. But it sure didn't ring true.

The subsequent "I'm Lovin' It" work from Burnett was a mixed bag of animation and product-oriented stuff that never fully gelled into a coherent brand platform for McDonald's.

The only other major marketing development during Wahl's three-year tenure was the debut of the dedicated McDonald's ad shop, We Are Unlimited.

And the more time that passes since the new agency opened its doors last November, the more it appears Easterbrook was really calling the shots on that change, which necessitated dropping DDB Chicago and Burnett from the McDonald's agency roster...

https://www.bizjournals.com/bizwomen....html?page=all

[ Looks like a remarkably mediocre resume, on a good day. Just the thing so sorely needed for GM's/Caddy's Dead-But-Not-Autopsied half-fast ad efforts! ]
.


Ummmm. Interesting. Lincoln v/s Cadillac.... Joy Fallotico v/s Deborah Wahl.

_________________________________________________
falcon lover is online now  
post #183 of 185 (permalink) Old 03-20-2018, 05:12 PM
Focus RS WRC
 
Join Date: Dec 2012
Posts: 866
Re: Do Johan & Uwe understand Luxury? OR CADILLAC? - merged/updated

Doesn't Johan know that sedans are dead-in-the-water? So why is he planning to introduce a flagship Escala that just won't sell? Or, does he know something that Ford/Lincoln does not?

https://www.autoblog.com/2018/03/19/...pt-production/
2b2 likes this.
glyphics is offline  
 
post #184 of 185 (permalink) Old 03-21-2018, 01:29 PM Thread Starter
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
2b2 is offline  
post #185 of 185 (permalink) Old 04-09-2018, 03:42 AM Thread Starter
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Do Johan & Uwe understand Luxury? OR CADILLAC? - merged/updated

Cadillac Exposed!
Here's how brand boss de Nysschen plans to use a new fleet of cars, crossovers and EVs to double U.S. and Chinese sales and even – finally – crash Europe. Exclusively on TheDetroitBureau...
....com
- Paul A. Eisenstein - Apr.06, 2018


- - - - - - -

I'm crashing - might add more tomorrow...

...PS: dunno if this is just clickbait

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.

Last edited by 2b2; 04-09-2018 at 04:08 AM.
2b2 is offline  
Sponsored Links
Advertisement
 
Reply

Tags
700, boss, boutique, cadillac, cmo, concept, dealers, introduce, johan, luxury, merged or updated, store, understand, understandluxury, uwe

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome