CTS Down 41% In 2015 - TTAC - Ford Inside News Community
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post #1 of 23 (permalink) Old 06-11-2015, 08:27 PM Thread Starter
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CTS Down 41% In 2015 - TTAC

"Escalade and SRX sales are masking how bad things really are for Cadillac"... TTAC/facebook
Chart Of The Day:
Cadillac CTS Sales Are Down 41% In 2015

TheTruthAboutCars**

By Timothy Cain on June 11, 2015

In each of the last five months, General Motors has failed to sell more than 1,800 copies of the CTS. Sub-2K CTS sales months are unheard-of. Even in 2012, when CTS volume slid 15%, Cadillac averaged 3,914 CTS sales per month in the United States and never fell below 2,300.

CTS volume dropped 31% in 2013 and another 4% in 2014. However, over the course of the last two calendar years, Cadillac averaged 2,644 CTS sales per month and never slid below the 2,000-unit mark.

In 2015, the CTS has been hit even harder...



** for those who don't know,
there's someone new in charge of TTAC...
...who some of us met at GMI
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post #2 of 23 (permalink) Old 06-11-2015, 08:47 PM Thread Starter
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Re: CTS Down 41% In 2015 - TTAC


from Other-MFGs-SALES-May-2015

in
the Monthly Sales Results [section]

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post #3 of 23 (permalink) Old 06-11-2015, 09:42 PM
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Re: CTS Down 41% In 2015 - TTAC

You know I sometimes find myself wondering what if GM had scrapped Cadillac instead of Pontiac and put all this effort and development money into the revitalization of that brand. I honestly believe that Pontiac would have preformed far better than Cadillac has. Just like I'll always believe Mercury would have faired much better than Lincoln has.

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post #4 of 23 (permalink) Old 06-11-2015, 09:56 PM Thread Starter
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Re: CTS Down 41% In 2015 - TTAC

^

that's like how I enjoy saying the CTS has been "the best darn Pontiac ever built"

tho
imhO
FoMoCo has room for BOTH Lincoln & MERCURY
( Merc has waaaay more potential than outside-China-Buick...
...maybe I should call it BuickOpelHolden, since it doesn't really know what it is!
globally!! )

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post #5 of 23 (permalink) Old 06-11-2015, 10:11 PM
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Re: CTS Down 41% In 2015 - TTAC

^ Absolutely agree 2b2. Especially with the latter part.

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post #6 of 23 (permalink) Old 06-11-2015, 11:28 PM
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Re: CTS Down 41% In 2015 - TTAC

Cadillac made a huge mistake when re-inventing the CTS. They figured that they had enhanced the lux , the performance and the styling and were going to price it with the 5 series. While it may have been a much improved car, it had done nothing to make people believe it was as good as its German competition. When Toyota introduced the Lexus LX in '89, they kept the price low for a few years to get people into the showrooms and sell cars. Then the word spread that Lexus did indeed offer the comfort and lux of a luxury car and people bought them as the prices rose. Caddy should have done the same thing.
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post #7 of 23 (permalink) Old 06-12-2015, 01:46 AM
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Re: CTS Down 41% In 2015 - TTAC

I'm pretty sure Caddy wanted to diversify it's customers and portfolio by completely gutting it's core customer and range to better resemble the Germans. Which is what you do if you are not customer focused...which has always been their problem. It's a shame, brilliant engineering, bad managers, typical for GM.
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post #8 of 23 (permalink) Old 06-22-2015, 07:49 PM
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copied from: Future Product Guide: GM - AutomotiveNews

This is a little off topic but I didn't know anywhere to post it at. I took my Lacrosse in today to the local Buick-GMC-Cadillac dealer for an oil change and while I was waiting I decided to walk around the lot and I noticed that Cadillac or it may be just this particular dealer is offering a whopping $16,000 discount on the CTS. I couldn't believe it. Cadillac must be doing worse than I thought to offer a discount that big.

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post #9 of 23 (permalink) Old 06-22-2015, 10:34 PM
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Re: copied from: Future Product Guide: GM - AutomotiveNews

Quote:
Originally Posted by ThomasWC View Post
This is a little off topic but I didn't know anywhere to post it at. I took my Lacrosse in today to the local Buick-GMC-Cadillac dealer for an oil change and while I was waiting I decided to walk around the lot and I noticed that Cadillac or it may be just this particular dealer is offering a whopping $16,000 discount on the CTS. I couldn't believe it. Cadillac must be doing worse than I thought to offer a discount that big.
Average incentive given for CTS in 2014 was $9,200. You did not see a leftover 2014 model, did you?

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post #10 of 23 (permalink) Old 06-22-2015, 10:36 PM
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Re: copied from: Future Product Guide: GM - AutomotiveNews

Quote:
Originally Posted by wingsnut View Post
Average incentive given for CTS in 2014 was $9,200. You did not see a leftover 2014 model, did you?
Nope. All of them were 2015's.

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