Re: Cadillac Plotting $300K Bentley-Fighting SUV
GM has some very interesting product planners. Cadillac struggles to compete with BMW, Mercedes and Audi, but they're going to target RR and Bentley on top of that. I can see some of the logic in that, if you're able to build a better RR/Bentley, that should cast quite the halo over the lesser vehicles in your lineup. On the flip side though, there is a reason RR/Bentley make no effort to compete with BMW/Mercedes/Audi, it's because there is no other automotive segment in which exclusivity matters more than that of the ultra luxury land yachts for the ultra rich snobs of the world.
It's gonna be interesting even if it's not ultimately successful.