CT6's new V8 TT - Page 2 - Ford Inside News Community
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post #11 of 15 (permalink) Old 03-22-2018, 08:52 AM
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Re: CT6's new V8 TT

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Originally Posted by ehaase View Post
I just wonder how much money GM has lost on these Cadillac vanity projects that sell only a few hundred per month. GM has made a noble effort but after awhile it's time to cut your losses, which I respect Ford for doing.

Hundred per month? I calculate that there must be some tens...

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post #12 of 15 (permalink) Old 03-22-2018, 09:29 AM
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Re: CT6's new V8 TT

It would be a nice engine to put in a 32' coupe.
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post #13 of 15 (permalink) Old 03-22-2018, 01:04 PM
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Re: CT6's new V8 TT

"The Cadillac buyer don’t care about that engine"

Seems that the idea of trying to attract buyers who are not "Cadillac buyers" or "Lincoln buyers" never crosses the mind of those who think that they want to grow their brand.

"GM has made a noble effort but after awhile it's time to cut your losses, which I respect Ford for doing."

Can we really say with a straight face that Ford has made a noble effort with Lincoln? Aside from the brand new Navi, halfhearted effort seems more appropriate.

I'm a vet who wants to buy U.S. iron. Cadillac makes plenty of cars that I could salivate over (RWD-based 4-door sedans) but I won't buy GM, period (forget FCA). So, while I wait for Lincoln to come to their senses by attempting to attract customers other than "Lincoln buyers," I will continue to buy CPO BMWs and drown my sorrows over my unrequited love affair with Ford.
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Last edited by glyphics; 03-22-2018 at 01:07 PM.
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post #14 of 15 (permalink) Old 03-22-2018, 08:20 PM
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Re: CT6's new V8 TT

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"The Cadillac buyer donít care about that engine"

Can we really say with a straight face that Ford has made a noble effort with Lincoln? Aside from the brand new Navi, halfhearted effort seems more appropriate.
I'm glad Ford hasn't wasted money on Lincoln as GM has on Cadillac. The 1990 to 1997 Town Car was the last Lincoln I was enthusiastic about anyway, but I should have been born 30 years earlier.
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post #15 of 15 (permalink) Old 03-22-2018, 09:51 PM
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Re: CT6's new V8 TT

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Edmunds Loyalty Report .Pdf
...Loyalty among luxury brands keeps shrinking, now down to 37% on average...
...Caddy shrank from 43% to 31% since 2007, the biggest drop and formerly one of the most loyal brands in 07...
page 10/12:
Top of the Pack
...(brandX) leads the luxury segment in both car and SUV loyalty (46 percent and 55 percent, respectively). Though the brand doesn’t boast a reputation for flashiness or performance, its renown for comfort and reliability resonates with owners. Two of X's enduring nameplates, the ## and ##, bolster the brand's loyalty immensely. (brandA), on the other hand, has made massive strides in market share and that success has been matched by soaring loyalty levels. The same push in design and appointments that has expanded A’s market share has also helped keep existing owners in the fold. brandA has the luxury segment’s second highest loyalty for both cars and SUVs behind brandX (44 percent and 54 percent, respectively)
Bottom of the Pack Shows Promise of Improvement in the Near Future
brandN’s loyalty levels have been on the rise but still significantly trail the luxury average. Encouragingly, N’s growing lineup of SUVs has proven to be more effective than its cars at keeping owners in the brand (26 percent SUV loyalty; 19 percent car loyalty). As these nameplates take root, they can cultivate future loyalty for the brand. brandR, with strong sales growth of late, is waiting for some positive movement on the loyalty side. Its first SUV, the ###, has become a landing spot for many competitor trade-ins but hasn’t yet swayed the brandR loyalists. With more time — and more SUVs on the horizon — R can expect loyalty to grow as their owners settle into the new diversity of model options.

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Last edited by 2b2; 03-22-2018 at 11:14 PM.
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