Re: C8 Corvette Reveal
The 2019 Corvette has a base price of just under 56K. The platform has been around for years, and I imagine GM makes a profit at this price point. Add a few options, and after discounts you are at abot 60K. That is a price people may be able to justify spending (or convince their spouse).
If the new Corvette on this new platform has to abandon this customer base, I do not believe they will be able to keep enough volume to stay profitable.
Sure the first year will see a sales spike, but after that, I think the car is on borrowed time.
Look at the formula Ford uses for the Mustang. Sell a bunch at a decent price, but also offer high, very high, and extreme versions on the same platform and body.
"It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts."