Re: 2015 Lincoln MKC vs The Competition
Price is nigh on irrelevant to the average luxury buyer who typically leases, and the truth is the lease payment is what vehicles live or die by in segments below the S Klasse level. This is why BMW, and MB have been so strong in the US because they typically offer leases that allows someone typically considering something far more plebeian to lease a luxury automobile from a storied brand. One area that the MKC does fall short in is powertrain peformance which does not bode well for those who would cross shop the Q5, and X3. Audi's product positioning is the template that Lincoln should follow moving forward.
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