Re: 2015 Lincoln MKC vs The Competition
Although yet to be seen, I think that Lincoln was wise to evolve the MKC as a CUV instead of a small, tight luxury sedan. They have seen that explosive growth and what better way to increase Lincoln sales. If you disagree, then you only need to look at the ATS, which is a great product, but did not sell so well without nearly $5K in incentives its first FULL year. I would expect similar with a Focus sized sedan.
I also think CTS sales will also come down relative to the much cheaper previous gen MSRP, combined with its large incentives. The argument of course is that more unit cost on more premium product, but Lincoln will be foolish to not capitalize on what will surely be same or lower monthly sales in coming months, while Lincoln swings opposite.
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