Edmunds Report Provides Insights on Luxury Buyers - Edmunds
by Anita Lienert
...Edmunds.com analysts studied 12 luxury brands sold in the United States: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche and Volvo.
Those 12 brands account for 11 percent of new-car sales volume, but 18 percent of dollars spent on new vehicles — more than $90 billion in 2013, according to the report...
...Luxury-cars owners often — but not always — trade for another luxury vehicle. Porsche owners stick with luxury on 78 percent of their trades, while Lincoln owners tend to go non-luxury 68 percent of the time.
Edmunds says: Some interesting insights for car shoppers to consider, especially as they head out to luxury showrooms.
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Bad News for Ford's and General Motors' Luxury Brands - Fool.com
By Daniel Miller
January 4, 2015
...sales of luxury vehicles are critical for automakers' success in the U.S. and globally. Luxury vehicles drive significantly higher average transaction prices, and fatter bottom-line profits.
With that in mind, Ford Motor Company (NYSE: F ) and General Motors (NYSE: GM ) received some bad news regarding their luxury lineups recently.
The graphic on the left, from the hardworking crew at Edmunds.com
, shows what people buy after returning their luxury ride. First, the Porsche statistic should probably be ignored: If a consumer has purchased a Porsche, chances are their days of driving a non-luxury or mass-market car are over.
Now for the bad news. Four luxury brands had consumers trading in their luxury ride for a mass-market vehicle more often than not. Leading the exodus charge was Lincoln, with Ford's struggling luxury brand seeing nearly seven of every 10 consumers trade in its vehicles for a non-luxury ride.
You could interpret that statistic in a few different ways...
...Looking at a wider picture, luxury sales represent between 10% and 11% of auto industry sales, yet represent roughly 18% of generated new-car sales revenue, according to Edmunds. Digging even further, Ford estimates that the luxury segment's 10% to 11% of total industry sales generates roughly a third of all profits