not that I have supporting links or brochures handy but
the nextgen LaCrosse (stoopid name) will be am updated & reskinned XTS
as Cadillac brings out its (doomed?) CT6
it will be very interesting to see if GM (as I believe they COULD...easily)
keeps to Buick pricepoints
while leaving in everything Cadillac is charging an arm & a leg for...
What you say....Cadillac jacks up their pricing and their customers roll over to their other cheaper 'luxury brand Buick?
2014 Sales: Buick up 14.4%, Cadillac down -6.5%.
But as long as Cadillac and Buick share most platforms and components, it's still a sale for the platform. What's unfortunate for both Lincoln and Cadillac is that their 'history' is tied to big, inefficient oversized cars and old people.
Now, looking at Ford is doing with Ford Performance, if Lincoln 'Performance' can crank out a drop dead gorgeous halo supercar to give the brand some balls(performance credibility), that makes it's way into future Lincoln models initially designed for the under 40 crowd, Lincoln could get more butts in seats in the showroom.
Then stick that new Performance AWD system under a New MKZ Sedan/Coupe and Convertible.
The way I see it is that the New MKS will steal a chunk of the current MKZ consumers(which already overlaps in price after options with the current MKS) may have wished then MKZ was smaller or bigger, and that the current MKS was better....so they settled on what Lincoln had to offer. Leaving the MKZ in a perfect position to be reborn as a true performance sedan/coupe/convertible.
And in Europe the 3-Series/c-Class are stealing sales from the larger Mondeo. Ford is hoping the New Mondeo slows the trend, but if not, a sedan above Focus and below Mondeo sharing a new MKZ platform would be the best option.