Re: Automotive Loyalty
I love statistics.
It would be nice to see which brands are bringing in more first time luxury buyers vs conquest sales.
It would also be nice to see if the vehicle they are trading is is the last one they purchased, or if they have another vehicle at home from the same brand. (Husband has a 2012 Lexus, Wife has a 2015 Audi, Husband likes it and buys a 2017 Audi).
"It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts."