Re: AMG Proyect One hypercar concept in Frankfurt
How does Lincoln become a global brand? Which came first; the chicken or the egg?
The mindshare that attracts new, aspirational, luxury-market customers has to at least be hinted at by Lincoln before it can grow. Selling "developments" of a few existing Ford models will not push Lincoln forward.
Developing a wider range of unique future sedan and CUV models can push the brand forward (and into new markets).
If Mercedes was just limited to Germany, UK and China, they probably wouldn't consider models like the AMG Project One hypercar.