Re: 2018 NYC autoshow
The NG US Focus is still over 18 months from US sale so they could easily debut it next Autoshow season with 6 months+ to spare. The only problem is that they will essentially be surrendering their US small car customer before they have news about a new one to show...unless the April debut does enough to cover it. Obviously the Focus is a very non-critical product for the US and they expect to sell a fraction of the volume going forward anyway. Like FCA they are largely exiting the small car business in the US but in Ford's case they are able to take advantage of their global assets to continue importing a small number to keep their foot in the water while they figure out their struggling global Crossover strategy. Ford has become a smaller and smaller global player because of it's shrinking volume in small cars and lack of competitive compact crossovers to take their place. I believe Ford is only the 4th biggest automaker in Europe, 3rd biggest in the US, and they are completely irrelevant in China and it's all tied to their underachieing small car/utility program. This is a company with some enormous product problems to solve.
Last edited by Assimilator; 02-18-2018 at 03:02 PM.