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NAIAS 2011: Toyota Prius v and Toyota Prius c Concept

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#1 ·
Detroit 2011: Prius v Wagon, Prius c Concept Expand Prius Badge to a Four Car Brand
By Colum Wood
January 10 2011
AutoGuide

Fulfilling a promise from a year ago Toyota has expanded the Prius badge into a brand, unveiling a family of vehicles at the North American International Auto Show in Detroit. Along with the third-gen Prius and Prius Plug-in Hybrid, is the Prius v (a mid-size hatchback/wagon) as well as the Prius c Concept, which takes badge down-market to a more affordable segment with even better fuel economy.

Set to go on sale this summer, the Prius v offers 60 percent more cargo room than the current Prius, but has roughly the same footprint. The ‘v’ says Toyota, stands for versatility. As for the all-important fuel economy numbers, the Prius v will get 42-mpg city and 38-mpg highway for a combined total of 40-mpg.

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#4 ·
Using the name on a less fuel efficient model may be a double edged sword. It will help sell them to the loyals, but the Prius name will not always mean the best MPG anymore.
 
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