Detroit 2011: Prius v Wagon, Prius c Concept Expand Prius Badge to a Four Car Brand
By Colum Wood
January 10 2011
AutoGuide
Fulfilling a promise from a year ago Toyota has expanded the Prius badge into a brand, unveiling a family of vehicles at the North American International Auto Show in Detroit. Along with the third-gen Prius and Prius Plug-in Hybrid, is the Prius v (a mid-size hatchback/wagon) as well as the Prius c Concept, which takes badge down-market to a more affordable segment with even better fuel economy.
Set to go on sale this summer, the Prius v offers 60 percent more cargo room than the current Prius, but has roughly the same footprint. The ‘v’ says Toyota, stands for versatility. As for the all-important fuel economy numbers, the Prius v will get 42-mpg city and 38-mpg highway for a combined total of 40-mpg.
Full text at link
By Colum Wood
January 10 2011
AutoGuide
Fulfilling a promise from a year ago Toyota has expanded the Prius badge into a brand, unveiling a family of vehicles at the North American International Auto Show in Detroit. Along with the third-gen Prius and Prius Plug-in Hybrid, is the Prius v (a mid-size hatchback/wagon) as well as the Prius c Concept, which takes badge down-market to a more affordable segment with even better fuel economy.
Set to go on sale this summer, the Prius v offers 60 percent more cargo room than the current Prius, but has roughly the same footprint. The ‘v’ says Toyota, stands for versatility. As for the all-important fuel economy numbers, the Prius v will get 42-mpg city and 38-mpg highway for a combined total of 40-mpg.
Full text at link