K A R M A ... ie new Fisker - Ford Inside News Community
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post #1 of 5 (permalink) Old 10-04-2015, 06:42 PM Thread Starter
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K A R M A ... ie new Fisker

Fisker Automotive Reveals New Name And Logo
...& video
PRNewswire


COSTA MESA, Calif., Sept. 30, 2015 /PRNewswire/ -- Fisker Automotive and Technology Group announced a name change today to Karma Automotive. The company also launched its new website, including a video that reveals its new logo at karmaautomotive.com.

"With new ownership, a new management team, and a new production site, all here in California, it was time to communicate change," said James Taylor, Karma's Chief Marketing Officer.

"Karma" was chosen because it is relevant to both the old and new brands, while providing an aspirational message which embodies the company's purpose.

"Karma is based on the principle of cause and effect, where your actions create your future. This awareness of what we are doing and why we are doing it—which we characterize as acting with intention—is what we stand for, it's authentic," added Taylor.

Karma's new executive team has attracted top-tier talent from the automotive and technology industries to bring world-class expertise to its headquarters and new assembly facility in Southern California.

Karma Automotive's owner, Wanxiang Group, one of the world's largest automotive component conglomerates, is committed to the alternative energy space, having acquired solar, wind and energy companies. The group provides strong financial backing necessary to build a sustainable, world-class luxury automotive brand.

Logo - http://photos.prnewswire.com/prnh/20150930/272335LOGO

SOURCE Karma Automotive
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post #2 of 5 (permalink) Old 10-04-2015, 06:49 PM Thread Starter
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Re: K A R M A ... ie new Fisker

[video=youtube;QGx1BgHFYnc]https://www.youtube.com/watch?v=QGx1BgHFYnc[/video]



&
crossreference: Fisker leaves Fisker (2013)

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post #3 of 5 (permalink) Old 06-21-2016, 07:18 PM Thread Starter
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Re: K A R M A ... ie new Fisker

Former Ford GT Engineer Leaves To Work For Karma Automotive
FordAuthority

by Aaron Birch — Jun 21, 2016


Kip Ewing – one of the engineers who worked on both the all-new Ford GT supercar, and its 2005-’06 predecessor – has left the company to work for Karma Automotive, according to The Verge. Previously, we reported on Mr. Ewing’s departure from the Blue Oval back in May of this year....
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post #4 of 5 (permalink) Old 07-17-2016, 07:22 PM Thread Starter
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Re: K A R M A ... ie new Fisker

Reincarnated luxury car company Karma hiring dozens of Detroit engineers
Detroit Free Press

Mark Phelan, July 17, 2016

Karma Automotive, the luxury car company rising from the ashes of Fisker, just opened its first Detroit office as it draws closer to revealing details of the sleek plug-in hybrid it will build in California.

Reborn after its bankruptcy and purchase by Wanxiang Group, a well-heeled privately owned Chinese supplier, Karma is hiring dozens of engineers to work in its new Detroit office, which will work on product engineering and supplier quality.

“We’ve got 25 people packed like sardines into an office in Rochester now. We’re adding space to get more qualified people,” said Karma Chief Marketing Officer Jim Taylor, an auto industry veteran who developed the vehicles that began Cadillac’s revitalization and eventually ran the luxury brand. He joined the company in March 2014. His karmic responsibilities include marketing, design, product planning and sales.

wasn't able to copy/save/attach ^ at the Library so experimented...
...OMG, my Win95/dialup could do it
:faint:
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File Type: jpg Karma_tester.jpg (139.5 KB, 22 views)

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post #5 of 5 (permalink) Old 04-09-2018, 07:05 PM Thread Starter
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Re: K A R M A ... ie new Fisker

Did anyone see this? I had the Masters on but only semi-paid attention...

Karma to Debut new TV spot during CBS coverage of 2018 Masters Golf Tournament
TheAutoChannel
– April 4, 2018

...Karma Automotive announced today that it is releasing its second network television commercial during CBS’ pre-coverage of the 2018 Masters Golf Tournament®. Titled “Born in California,” the spot features the Revero being driven in several quintessential Southern California locations.

“CBS coverage of the Masters kicks off Spring for many parts of the nation giving way to warm weather cruising that our customers clearly enjoy ,” said Jim Taylor, Karma Chief Revenue Officer. “The Masters is one of the largest media platforms of the year, especially for our customer audience. This is the right broadcast for us to tell our exciting story and continue the launch of the Revero and Karma brand.”

Karma sought to highlight the essence of its home in California, where car culture, technology, design and imagination all come together. The commercial which was shot in Malibu and Hollywood emphasizes the Revero’s unique head-turning design, craftsmanship and luxury electric driving experience.

To view, visit www.karmaautomotive.com/born-in-california
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