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Elon Musk: Berlin Interview

Elon Musk: All Charged Up in Berlin

by Lukas Bay and Thomas Tuma
September 25, 2015

...The German automakers just presented their reponses to Tesla in Frankfurt at the international automobile show. What do you think of the Audi e-tron quattro and the Porsche Mission E?

Any action in the direction of electric mobility is good. Our goal at Tesla is for cars to transition to e-vehicles. That's why we opened up all our patents for use by anybody...

What are German carmakers doing wrong?

The senior management is too old-school. They’re not accepting the future yet. Germany needs to move to the next level of technology. The country was a pioneer in internal combustion technology. But if you cling to the past, you won’t get to the future. It’s time to start building a fundamentally new generation of cars...

You used to also maintain partnerships with German automakers. Is that a model for the future?

The problem that we found with programs we did with Toyota and with Daimler was that they ended up being too small. They basically just calculated the amount they needed to keep the regulators happy and made the program as small as possible. We don’t want to do programs like that. We want to do programs that are going to change the world...

...I’ve only been saying it for nine years: step one: expensive car, low volume. Step two: medium price, medium volume.** Step three: low price, high volume...

...Apple just hired some of Tesla’s most important engineers. Do you have to worry about a new competitor?

Important engineers? They have hired people we’ve fired. We always jokingly call Apple the “Tesla Graveyard.” If you don’t make it at Tesla, you go work at Apple. I’m not kidding...

...How do you see the role of Asia in the future of the e-car? We just saw the Taiwanese Thunder Power e-car at the IAA…

Thunder Power? Never heard of it. But you do have to take them seriously. There are four China-funded electric vehicle start-ups in the United States alone at the billion-dollar level. We are facing some challenges in China because we don’t get produced domestically. We have to pay 25 percent import taxes; when China exports a car to the United States, it’s 3 percent. If China expects other countries to have a level playing field then they should too.

Full interview at: https://global.handelsblatt.com/edit...d-up-in-berlin

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** with the X being at least as expensive as the S,
I'd like to know where the MEDIUM model went??

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