“Leading the New Lincoln” Autoline - Page 3 - Ford Inside News Community
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post #21 of 45 (permalink) Old 10-24-2015, 08:16 AM
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Re: “Leading the New Lincoln” Autoline

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Originally Posted by SP1966 View Post
Blinded By The Light.
Nice one!!!


I was thinking instead, The Fonz edition.

I recall he liked chrome.

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post #22 of 45 (permalink) Old 10-24-2015, 02:18 PM
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Re: “Leading the New Lincoln” Autoline

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^
For sure. Haha.


I am excited about the diverse interior design themes coming for new Conti.
I am soooo excited.
PLEASE tell me that we'll see blue and red!

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post #23 of 45 (permalink) Old 10-24-2015, 02:26 PM
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Re: “Leading the New Lincoln” Autoline

^
I have no idea. Have not seen interior, other than camo'd units that I peeked into. Can't see much there.

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post #24 of 45 (permalink) Old 10-24-2015, 07:56 PM
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Re: “Leading the New Lincoln” Autoline

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Originally Posted by SP1966 View Post
The only part I found questionable were his comments regarding RWD which strike me as bluster designed to distract from the fact that it simply isn't an option right now so we'll pretend it doesn't matter. I think we're all confident RWD is in the near future for Lincoln, so clearly he realizes its importance but didn't want to acknowledge that current shortcoming.

One other thing he said regarding RWD that I found interesting was his suggesting the reason they would consider it would be if a design required RWD proportions. So Lincoln would consider RWD just to get the proportions right strikes me as odd.

All in all an enjoyable, if not particularly informative conversation.

Same here with the RWD aspect. I drive two RWD and one FWD cars on a regular basis, and it's my 3-Series that I want to drive the most. Being 'pulled' along via FWD is no comparison with the rush of power being 'pushed' along by RWD. You can 'feel' where the power is coming from whether it's FWD or RWD. Now if the New Continental has the new AWD that can send most all power to the rear wheels on hard acceleration, then that will work. Lincoln is getting the age group down based on new models coming out, but to get below 40, Lincoln will need a RWD coupe, convertible and sedan, and bring Sport to the Lincoln brand. Even with the launch of the New Continental, Lincoln will still be your 50+ parents car brand.
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post #25 of 45 (permalink) Old 10-24-2015, 09:04 PM
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Re: “Leading the New Lincoln” Autoline

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Originally Posted by Dequindre View Post
I'm too lazy to watch. Did he say anything new, exciting, or vaguely suggestive?
It was very interesting, worth the 26:48 minutes it'll take you.

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Originally Posted by wingsnut View Post
^
Nope, pretty much everything we have already known or speculated on.
So in retrospect, after thinking about the interview a bit more, we got Zero out of it....lol
True, but just reading a story or information it is so one-dimensional, when you hear it directly from one of the main guys in charge; you just a much better understanding of the words; what the thought process and reasoning is, what is important what is not, what is concerning and what is not.

It also helps you understand if the guy is just delivering a message, or if he really knows, understands and believes said words.

Current:
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post #26 of 45 (permalink) Old 10-24-2015, 09:14 PM
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Re: “Leading the New Lincoln” Autoline

^ **

Quote:
Originally Posted by Bloggin View Post
Same here with the RWD aspect. I drive two RWD and one FWD cars on a regular basis, and it's my 3-Series that I want to drive the most. Being 'pulled' along via FWD is no comparison with the rush of power being 'pushed' along by RWD. You can 'feel' where the power is coming from whether it's FWD or RWD...
I've had both Rwd and Fwd tho never more than one at a time ...
...can see how that'd
- make the difference stand out more
- maybe keep one from getting used to either


Quote:
Originally Posted by Bloggin View Post
...Now if the New Continental has the new AWD that can send most all power to the rear wheels on hard acceleration, then that will work. Lincoln is getting the age group down based on new models coming out, but to get below 40, Lincoln will need a RWD coupe, convertible and sedan, and bring Sport to the Lincoln brand. Even with the launch of the New Continental, Lincoln will still be your 50+ parents car brand.
[ V-Awd rant ]
I still expect the Conti to switch to cD6 [ V-Awd rant ] Dunno o'course which wheels will drive it [ V-Awd rant ]...

getting BELOW 40 for an AVG I don't think is even desirable
(somewhere we have a chart of the avg for all Lux brands)
((Mr.G *did* say the new X will reach down into the mid-40's))

for a coupe [ V-Awd rant ] and ALL other Lincolns, Lux vehicles in general [ V-Awd rant ] imho AWD is MUCH More important
[ V-Awd rant ]
[ V-Awd rant ]
[ V-Awd rant ]
more re: video**
I enjoyed his description of the 3 key perspectives/pillars esp. how 'Brand' has (largely) to do with Communicating and
Experience has to address every point of contact, in every sense, from materials to 'interactions'.
Also his "sharing a fueltank" for commonality that No One cares about &
SHOULD NOT be Unique

+ a lot of the questions were poorly phrased/un-thought-out since
instead of his "if there's a business case..." or
even "a decision much closer to launching...";
he might have said "it doesn't make sense to commit or talk about _ _ _ , it's too early"

.
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post #27 of 45 (permalink) Old 10-25-2015, 03:46 AM
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Re: “Leading the New Lincoln” Autoline

Quote:
What is it that our customers need and then coming back to design.

But going in our assumption is not to have RWD for the sake of RWD.
I got a different view to the interview than most here, the focus is on the broader Luxury market and buyer,
not just on the sports buyer who want performance and edgy design, Lincoln is about elegant design and
the whole product and customer experience together.

Don't hold your breath for any RWD cars...
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post #28 of 45 (permalink) Old 10-25-2015, 05:32 AM
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Re: “Leading the New Lincoln” Autoline

C'mon Ford, just switch Aviator for MKT already.....

A mini expansion at CAP to make it all Explorer, Aviator PIU and PI
Move the Taurus over to CD4 with Continental and call it done deal.
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post #29 of 45 (permalink) Old 10-25-2015, 09:01 AM
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Re: “Leading the New Lincoln” Autoline

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Originally Posted by SP1966 View Post
I didn't really take the question as baiting. The question was really quite negative in regards to Cadillac, they acknowledged the fact that they're building the best cars in their history and yet the sales do not reflect that investment.
Up 9.1% so far this year, not sure what everyone expected, doubling their sales in 1 year?!



Automotive stories and pictures for the rest of us...

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post #30 of 45 (permalink) Old 10-25-2015, 09:06 AM
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Re: “Leading the New Lincoln” Autoline

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Originally Posted by jpd80 View Post
C'mon Ford, just switch Aviator for MKT already.....

A mini expansion at CAP to make it all Explorer, Aviator PIU and PI
Move the Taurus over to CD4 with Continental and call it done deal.
I have to agree.

He mentioned 'market equity' in the brand.
I doubt that applies to MKT.

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