Originally PMed (again) by rmc523 re-
I have some more notes on Lincoln as well.
I unfortunately didn't take the opportunity to talk with the Lincoln rep about the Continental (and I wish I had), but I did talk to him a fair amount about the MKX and Black Label. I was impressed with the added "features" that come with Black Label vehicles....and by features I mean the extra perks. Such as them coming to you with color samples, leather samples, wood samples, etc to build your vehicle rather than a typical dealer experience. Also things like the picking up the car and bringing a loaner when service is needed, as well as free car washes anytime, one free full detail a year. The Culinary Collection sounds interesting, but something I probably wouldn't end up using much, but could be interesting to try.
Moving on to the color combos Black Label offers. I like the options, but I don't at the same time. As some of you may or may not know, Black Label vehicles have certain interior themes and exterior colors that correspond with the interior themes. I think it's nice that they have themes, and realize that that makes it easier for them to produce (for instance they can produce theme "1" with the only unique part being the exterior color and options), however, I'm a little disappointed by the limitations I found in the Black Label brochure the rep gave me. Now, maybe I’m not fully understanding it, and perhaps the program is more flexible than the brochure leads me to believe. By limitations, I’m meaning color and interior combinations.
They have 6 themes – Thoroughbred, The Muse, Center Stage, Modern Heritage, Indulgence, and Oasis. Thoroughbred and The Muse are only on MKX, while Center Stage is only available on the MKZ and MKC. The remaining 3 are available on both. Furthermore, Center Stage on the MKZ has a different wood than the MKC. On Modern Heritage (my preference of the available themes, which features a black dash and crème color seats with red stitching and black seat accents), the MKZ and MKC get a fantastic looking black wood with silver strakes in it. However, the MKX gets just a “piano black wood” that in the picture looks like a piece of black plastic. I find that extremely disappointing (maybe I’m hyped up about it because my preferred interior combo doesn’t have the wood I like available. And, for some reason, I can’t get “Notorious” blue on Modern Heritage on the MKX??? Why? Why should that matter? The MKZ and MKC both have “Notorious” blue available on the Modern Heritage. In fact, that blue color is available only on the C and Z Modern Heritage and C and Z Indulgence (a chocolate/brown theme). Now maybe it has to do with the fact that the MKX is new, so they’re not able to offer certain things yet? But it just seemed like there’s some odd omissions and limited options. Maybe I’m overreacting, I don’t know….
This first image shows the 8 different Black Label exterior colors.
Here are the “Thoroughbred,” “The Muse,” and “Center Stage” themes:
Here are the “Modern Heritage,” “Indulgence,” and “Oasis” themes:
To me, a unique program like this should allow full customization – and by that I mean you can offer the “suggested” themes the designers come up with, but also allow a customer to choose whatever leather, wood, and color they want, rather than limiting them to predetermined combos.