The logic of Ms Hoyt seems a bit off.
It's like saying if enough consumers bought the Ford Fusion or Fusion Hybrid, there would be no need for a Lincoln MKZ or MKZ Hybrid.
Which is why based on a article from insideevs.com
, Jim Farley's comments make much more sense:
'Last year, Jim Farley, who is global head of sales and marketing at Ford, said that if the Fusion Energi is received well, that engineers can expand the Lincoln lineup to also allow the new luxury MKZ to accept a plug.'
Which means if the base Ford consumers like the idea of a plug-in midsize sedan, the luxury customer on the Lincoln side may also at a higher price point.
The conversation restarts itself now because July 14, 2014 is the launch date for the 2015 MKZ. The third year for the current MKZ, time for a refresh and a natural time to add a new powertrain to create more buzz around the model. But with new slew of luxury plug-in hybrid competition offering 31 EV miles as point of entry coming for MY2015, the MKZ will need to increase the battery capacity to compete.
Not such much because Lincoln is a luxury brand, but because battery pricing has dropped, and 31 miles of battery power can now be had for the same or less than 21 miles of battery power 3 years ago. Which would mean the Fusion Energi model should get the larger 31 mile battery pack for 2015 also. The C-MAX Energi would get the larger pack with the next gen model that can better integrate the pack into the body structure.