Re: 2019 Ford Ranger
I think what will be key to Ranger success, is offering a wide range of models/trim levels. That's been what has key to Ford truck/van sales leadership.
Then there is starting price:
#1 Tacoma: $24,120
#2 Colorado: $20,055
#3 Frontier: $18,390(oldest model)
#4 Canyon: $20,940
#5 Ridgeline: $29,475
Where should Ranger be positioned?